Professional Workshops in Marketing

Professional Workshop Series

Beginning in the fall of 2011, marketing majors will complete three blocks of classes. The first block is the foundation set of four courses that all marketing students must complete. The second block is the concentration, marketing management, sales management or integrated marketing communications. The third block is the professional experience. As a part of the professional experience, students will have a choice between 3 credit Internship or three 1-credit professional workshops. Note: If you are a subject to the ‘old’ curriculum requirements because you are a continuing marketing major, you may choose to take one or more workshops as electives.

The Professional Workshops will be taught by area business executives and will explore specific cutting edge marketing topics in-depth from an executive perspective. A description of each workshop and the time it will be offered is listed below. If you choose to take one or more of the workshops listed below, please note the section number, return to registration and complete the sign-up. The Monday and Wednesday workshops will run for five weeks. The Saturday workshops will run for two weeks.

View a PowerPoint presentation designed for workshop instructors.


Schedule for Spring 2014

Unfuzzy the Front End to Innovation (15666 6600:491-981)

Time: Saturday: 9:00 am – 4:30 pm
Instructor: Richard Seif, Retired Senior V.P. Global Marketing, Lincoln Electric
Meeting Dates: 1/25 & 2/1
Workshop Description: Steps through the process of selecting a product/service, capturing the voice of stakeholders, benchmarking the competition, organizing the major themes, defining the innovation, presenting the new ideas and focusing effort.

The Power of Collaboration (15893 6600:491-982)

Time: Saturday: 9:00 am – 4:30 pm
Instructor: Doug Kohl, President/CEO at Akron Area YMCA
Meeting Dates: 2/8 & 2/15
Workshop Description: Partner or perish. Recognizing a challenge and using collaborative principles to organize, create and manage a venture to achieve social change is not the future – it’s how business is done in today’s environment. Students will learn about collaboration principles and imagine models for changing the way business is done.

The Use of Direct-Interactive Marketing in Politics (15894 6600:491-983)

Time: Saturday: 9:00 am – 4:30 pm
Instructor: Erik Byers
Meeting Dates: 2/22 & 3/1
Workshop Description: The Use of Direct-Interactive Marketing in Politics is intended to help students develop a familiarity and understanding of how both candidates and political advocacy groups utilize direct marketing to achieve campaign goals. Specific focus will be paid to fundraising, advocacy, new media, and messaging strategies.

Powerful Messaging (15895 6600:491-984)

Time: Saturday: 9:00 am – 4:30 pm
Instructor:Tom Speaks
Meeting Dates: 3/8 & 3/15
Workshop Description:A proven political messaging methodology will be taught that may be successfully applied to corporate, non-profit and government clients to drive significant results.

Topics in Marketing Management Executive Speaker Series (15896 6600:491-985)

Time: Wednesday: 5:20 pm – 7:50 pm
Instructor: James McKelvey
Meeting Dates: 2/19, 2/26, 3/5, 3/12 & 3/19
Workshop Description: Each week features different area firms and sales executives who will speak about issues facing their firms. Each week will also introduce a new topic in sales and/or sales management on which these executives will offer their insights and point of view.

Fisher Institute Professional Sales Series (15897 6600:491-986)

Time: Wednesday: 5:20 pm - 7:50 pm
Instructor: David Payne
Meeting Dates: 1/15, 1/22, 1/29, 2/5 & 2/12
Workshop Description: This workshop features Fisher Institute for Professional Selling Executive Advisory Board Companies. Each week two Board Companies will detail how their salespeople handle and manage five “key topics” virtually all salespeople face on a daily basis. A sample topic is Prospecting for new Business.