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CBA Students Work With UNICEF


Four students in Dr. Federico de Gregorio’s Direct Interactive Marketing Practicum have developed a public service announcement for UNICEF's Tap Project.

The students, Zeina Abdul-Aal, David Banig, Julia Fisher, Chris Kalain, Andrea Levengood, Lauren Lucas, Nicole McGuire, Rachel Sharp, and Trisha White developed an integrative marketing campaign plan for the project, implemented the campaign through both consumer marketing and restaurant recruitment, and then conceptualized, scripted, and acted in the public service announcement.  The PSA was directed, shot, and edited by Taylor Kruse, a recent CBA graduate.

The Tap Project ran March 21-27, 2010 which was World Water Week.

UNICEF Tap Project