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Fisher Institute to Partner with CariZMa


The CBA’s Fisher Institute for Professional Selling recently announced its partnership with CariZMa, a renowned Dubai-based business consultancy and training solutions provider.

The partnership incorporates the Fisher Institute's expertise in sales training with CariZMa's regional experience and client base to provide state-of-the-art training programs in the Middle East and North Africa (MENA) Region. Organizations in the MENA region now have access to the latest sales skills training programs.

"Sales is a variable function," said Dr. Linda Orr, interim director of the Fisher Institute. "Sales training has to be equally variable, its content constantly updated, its techniques presently relevant. CariZMa and The Fisher Institute share the same values of providing relevant content and employing state-of-the-art training methodology. We, at The Fisher Institute, are delighted to offer the MENA region our highly accredited teaching principles through a partner of CariZMa's caliber."

Established in 1992, The Fisher Institute is ranked #3 among professional sales program in the US and Canada. It is also one of only 13 certified professional sales programs in the world.

Learn more about Fisher Institute programs.