Andrew Thomas Writes About the Saturn V Rocket

05/23/2011

Dr. Andrew Thomas, assistant professor of marketing and international business, has written an Industry Week article on the Saturn V Rocket and supply chain innovation, as well as a forthcoming book, The Greatest Thing Ever Built: The Saturn V Rocket.

Thomas is a bestselling author who has written several other books and articles. His most recent books are The Distribution Trap! Keeping Your Innovations from Becoming Commodities, winner of 2010 Berry-AMA Book Prize as the Best Book in Marketing, and Supply Chain Security: International Practices and Innovations in Moving Goods Safely and Efficiently. He also has another forthcoming book, Soft Landing: The Future of the Airline Industry.

Industry Week Article: The creation of the Saturn V Rocket -- the greatest machine ever built -- required not just technical prowess but radical supply chain innovation.

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