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Aniqa Feerasta ’10 co-authors research paper with CBA marketing professors


Aniqa FeerastaCBA alumnus, Aniqa Feerasta, has co-authored a paper with CBA professors, Dr. Deborah Owens, associate professor of marketing and international business, and Dr. Prashant Srivastava, assistant professor of marketing. “Viewing international students as state stimulus potential: current perceptions and future possibilities” was published in the November 2011 issue of the Journal of Marketing for Higher Education.

Surveying over 800 university students, the research found that domestic students are concerned about the state’s economic future, have a positive perception of the economic benefits of international students, and support policies to increase international student enrollment, while international students had more positive views of globalization, and the positive economic impact they produce.

This is the second paper to be published based on research conducted by Feerasta as part of the first ever CBA Summer Scholar program in 2008. In March 2010, Feerasta presented “Marketing Ohio’s Universities to Global Talent,” also co-authored with Owens and Srivastava, at the Federation of Business Disciplines Conference in Dallas, Texas. The paper was awarded “best in track for nonprofit marketing.”

Feerasta considers the Summer Scholar program one of her most valuable experiences in the CBA.

“Conducting research, presenting the research at conference for which we won best in track, and contributing to a published paper all helped me develop very relevant professional skills,” she says. “I currently work in marketing and public relations and have applied some of the skills I gained from this project. It also helped set me apart when applying for jobs after graduation as an example work ethic, initiative, and credibility."

An Honors student, Feerasta graduated from UA in May 2010 with bachelor’s degrees in marketing and economics, and a minor in Spanish. She now resides in Kabul, Afghanistan, where she works for Roshan, the leading telecommunications provider in Afghanistan.