Interaction 2016 to Address Marketing to Millennials

On Friday, June 10, 2016, The Gary L. and Karen S. Taylor Institute for Direct Marketing at The University of Akron’s College of Business Administration will hold its annual marketing thought leadership event, Interaction 2016. This year’s event will address the crucial topic of direct marketing to millennial consumers as well as present the Direct Marketer of the Year Award. This is the 11th year the Taylor Institute will host this important event.