CBA Alumni, John Costello III, has been named chief global customer and marketing officer for Dunkin' Brands Inc, serving as part of the executive leadership team reporting directly to Dunkin' Brands' Chief Executive Officer Nigel Travis.
"John Costello is one of the most talented marketers and brand builders in the retail industry in America," said Travis in a prepared statement. "His marketing expertise, combined with his extensive operations background and proven ability to deliver results, makes him uniquely qualified to help further drive our brands' growth and success worldwide."
In this newly created position, Costello oversees Dunkin’ Donuts’ strategic worldwide marketing efforts and brand identity and provides functional direction to the Dunkin’ Donuts international marketing team, as well as Baskin-Robbins U.S. and international marketing teams.
Costello graduated from the CBA in 1968 with a bachelor’s degree in management. He received the Dr. Frank L. Simonetti Distinguished Business Alumni Award in 1997.
A pioneer of multi-channel marketing, Costello has served as the Executive Vice President of Merchandising and Marketing at The Home Depot, Senior Executive Vice President of Sears, and Chief Global Marketing Officer of Yahoo. He has also led several companies, including serving as President of Nielsen Marketing Research U.S.
Costello has been named one of the 30 Most Influential People in Marketing by Advertising Age, one of the Top 10 Merchants by DSN Retailing Today and was elected to the Retail Advertising Hall of Fame.