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DISH Network CMO James Moorhead Named Direct Marketer of the Year

05/01/2015

James Moorhead, Senior Vice President and Chief Marketing Officer (CMO) for DISH Network, will be honored with the Direct Marketer of the Year Award at Interaction 2015, which will be hosted by The Gary L. and Karen S. Taylor Institute for Direct Marketing at The University of Akron on May 21.

A leading provider of satellite television, DISH Network provides nearly 14 million subscribers with the most HD and international programming in the United States. As Chief Marketing Officer, Mr. Moorhead has led a number of key subscriber and revenue growth initiatives including the launch of the company’s satellite internet service, dishNET, and promotional partnerships with Apple and Southwest Airlines. He also successfully led a brand re-launch significantly growing brand awareness and, more importantly, brand purchase intent. He rebuilt the marketing function by overhauling brand, digital, direct acquisition marketing, public relations, and the internal creative agency, while creating from scratch marketing analytics, market research and internal communications.

“James Moorhead epitomizes all qualities that we look for in a Direct Marketer of the Year,” said Taylor Institute Board Member and InfoCision CEO, Craig Taylor. “He is an industry expert and branding guru, leading countless successful growth initiatives and promotional partnerships with many of America’s favorite brands. Mr. Moorhead is an award winning creative leader and an exceptional practitioner of marketing strategies our students are learning here at the Taylor Institute, and we are very happy to honor him with this award.”

Since 2005, the Direct Marketer of the Year Award has honored practitioners who have had a dramatic impact on the direct marketing industry and have epitomized only the best direct marketing practices in regards to the work they produce and the ethical standards to which they adhere. Past winners have included Lester Wunderman of Wunderman, John Costello of the Mobile Marketing Association, Jeff Hayzlett of Eastman Kodak, Christa Carone of Xerox, Tom Richmond of Little Tikes Worldwide, and most recently, Lisa Arthur of Teradata Applications.

About DISH Network

DISH Network Corp. (NASDAQ: DISH), through its subsidiaries, provides approximately 13.978 million pay-TV subscribers, as of Dec. 31, 2014, with the highest-quality programming and technology with the most choices at the best value. Subscribers enjoy a high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation is a Fortune 250 company. Visit www.dish.com.

About The Taylor Institute

The Taylor Institute's mission is to advance best practices and disseminate new Direct/Interactive Marketing knowledge. Taylor Institute programs and initiatives are designed to be integrated with the College of Business Administration Marketing curriculum. This integration helps provide experiential learning opportunities to supplement the theoretical, classroom knowledge gained by students, which truly makes The Taylor Institute a location where “theory meets practice.” The Taylor Institute for Direct Marketing at The University of Akron was founded in 2003 by Gary and Karen Taylor, Founders of InfoCision Management Corporation (www.infocision.com). For more information, please visit The Taylor Institute.