Laura Martinez Massie has been named media relations director for The University of Akron's Department of Institutional Marketing. Massie comes to UA from Case Western Reserve University, where she was director of media relations and senior news and information specialist.
In her role at UA, Massie is responsible for directing and managing news and public relations for the university. She leads a team of public relations professionals who strive to enhance the university's reputation and visibility locally, nationally and internationally in traditional and new media. Massie will perform spokesperson and crisis communication management duties, as well as oversee story development.
Prior to her time with Case Western Reserve University, Massie was a public and media relations administrator for the Ohio Board of Regents and a public relations coordinator for George Mason University.
"Laura's extensive higher education experience makes her especially valuable to the university's media relations efforts," says Barbara O'Malley, UA's associate vice president for communication and chief communications officer. "She is a talented public relations practitioner and leader who truly believes in the university's mission."
Massie is an alumna of Ohio University, where she earned a bachelor's degree in journalism.
"During my tenure at Case Western Reserve University and the Ohio Board of Regents, I observed and admired The University of Akron's success, under the leadership of President Luis Proenza," says Massie. "It is a pleasure to lead Akron's media relations staff at a time when the university has many, many positive stories to tell."