MISSION

To stay at the forefront of marketing education while providing our students with engaging experiential learning opportunities that prepare them for successful careers.

PROGRAMS

Hands-on, applied education with real clients, real-world case studies, and comprehensive projects that reflect the complexity and challenge of today’s marketing environment.

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FACULTY

Experienced and dedicated professors and business professionals with extensive expertise in our three areas of concentration: marketing management, sales management and integrated marketing communications.

FACULTY/STAFF DIRECTORY


ADVISORY BOARD

Local and national leaders of the business community who help to keep our curriculum current and provide support for our faculty and students.



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SCHOLARSHIPS

More than $80,000 in total annual scholarships each year for both incoming and current students.


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GRADUATE ASSISTANTSHIPS

Work assignments that provide stipends and tuition benefits for graduate students.

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STUDENT ORGANIZATIONS

Active associations and fraternities that provide opportunities to interact with students from diverse backgrounds, network with business professionals, participate in competitions and organize community service projects.

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CAREER PATHS

Graduates pursue successful careers in a wide range of fields including advertising, marketing communications, marketing management, retail merchandising, product development and professional selling.

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PROFESSIONAL WORKSHOPS

The Professional Workshops will be taught by area business executives and will explore specific cutting edge marketing topics in-depth from an executive perspective.

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FISHER INSTITUTE FOR PROFESSIONAL SELLING

A leader in sales-focused education, providing ultra-realistic personal selling simulations in a state-of-the-art environment.

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THE TAYLOR INSTITUTE FOR DIRECT MARKETING

One of the most sophisticated direct marketing facilities in the country, providing students with leading-edge skills and practical experience.

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