MASTER OF ARTS (M.A.)
IN ARTS ADMINISTRATION
The M.A. in Arts Administration is awarded after the successful completion of a minimum of 45 hours of graduate course work, the completion of a professional internship experience, and the acceptance of a written thesis.
The curriculum provides students with a philosophical base for decision-making and planning, as well as a comprehensive range of techniques for working effectively in the field. Although core courses are offered by Arts Administration faculty, an essential part of the Arts Administration Program is the selection of courses in such areas as business, communications, law, computer technology, and public administration.
Graduate Course Work
First Year Courses
RESEARCH AND WRITING TECHNIQUES - 3 credits
Exploration of basic research tools and methods appropriate to the discipline, including utilization of databases. Guidelines for writing thesis.
PRINCIPLES OF ARTS ADMINISTRATION - 3 credits
Principles and practices in non-profit arts management, including organizational structure, function of boards, personnel and volunteer management, and public policy for the arts.
ARTS ADMINISTRATION POLICIES AND PRACTICES - 3 credits
Financial management of the arts, facilities management, presenting performances, touring, and unique management problems in non-profit theatre companies, dance companies, orchestras, and museums.
LEGAL ASPECTS OF ARTS ADMINISTRATORS - 3 credits
Legal responsibilities and liabilities of an arts organization, contracts, copyright law, insurance, taxation, artists’ rights, personnel law, and labor law.
INTERNSHIP - 3-6 credits
Prerequisite: permission. Faculty supervised work experience in which student participates in an arts management, performance, or technical situation with a selected cultural organization. Most often taken during the summer.
Second Year Courses
FUND RAISING AND GRANTSMANSHIP IN THE ARTS - 3 credits
Techniques and execution of a development campaign for individuals, corporations, foundations, federal and state grants, and endowment, including research and proposal writing.
AUDIENCE DEVELOPMENT - 3 credits
Developing audiences for the arts through arts marketing techniques, including season and single ticket campaigns, promotional strategies, media/public relations, market research, and telemarketing.
COLLOQUIUM ON THE ARTS - 3 credits
A brief exploration of the major visual and performing art forms and organizations examined in relationship to the business management of arts.
MASTER’S THESIS - 1-6 credits
Prerequisite: permission of graduate coordinator of arts administration program. Research related to completion of master’s thesis.
Additional Courses: Business Requirements and Electives
3 BUSINESS COURSES - 9 total credits
Students take graduate level business-style courses in management (3 credits), marketing (3 credits), and finance (3 credits), and are selected from School of Business, School of Communications, and Public Administration and Urban Studies.
ELECTIVES - 3 credits
Art Administration students take any one graduate level course from any Department or School.
Professionally Connect with an Internship
Each student spends several weeks—often the summer between the first and second years—acquiring practical experience and mentoring in a professional arts organization. Recent internship hosts have included Lincoln Center, The Smithsonian Institution, Cleveland Museum of Art, Cleveland Orchestra, Warhol Museum, Sante Fe Opera, National Youth Orchestra, and Museum of Contemporary Art.
Create an Arts Administration Thesis
The creation of a thesis is the culminating project of every student graduating from the Arts Administration program at The University of Akron. Thesis topics may be historical, theoretical, analytical, or, in some, cases, project oriented.
Read the Graduate Bulletin for detailed courses descriptions (see pages 46 and 122) and additional graduate school information at The University of Akron.