Taco Bell makes our Ronald McDonald a star!03/28/2014
Taco Bell makes our Ronald McDonald a star!
Across America on March 27, Taco Bell launched a very tongue-in-cheek, name-dropping television advertising campaign to herald the debut of its first-ever breakfast menu. And, wouldn’t you know, there’s a very familiar face among all the real-life Ronald McDonalds seen sampling the menu.
UA’s own Ronald "Ron" McDonald, who retired in 2012 as director of leadership development and special projects, is among all those Ronalds seen eating and sharing their positive reviews. Of course, what makes it all so fun is that they share a name with the red-haired mascot of another fast-food chain known for its breakfast menu.
His 15 minutes of fame started with a telephone call from a casting agency a few weeks ago, says McDonald, a '74 UA alumnus who joined his alma mater in 1979. After several interviews, including one with the director, he headed to Los Angeles for filming.
“We all had to sign a confidentiality agreement,” says McDonald. “They worked with six Ronald McDonalds each day, and I was ‘Ronald Akron.’ It was a phenomenal experience being on set. I can’t look at a commercial the same way, now that I’ve seen how they’re made. I know the camera angles and where the sound guy is standing."
“I’d never met anyone who had my name before, so I really enjoyed talking to the other Ronalds and sharing our related experiences with the name.”
The best part of the whole experience?
“It just happened out of thin air — it’s all been fun,” says McDonald. “And yes, we got paid. And every time my commercial airs, I earn residuals.”ALSO SEE
- Taco Bell ad a 'fun' experience for Ronald McDonald - Canton Repository
- Behind the Sences of Taco Bell's Ronald McDonald ad - USA TODAY
In this issue
Official census shows good enrollment news, new records
The start of fall classes is showing several positive enrollment trends and establishing new records at The University of Akron.
Ohio’s Pride explodes in size and sound this season
The marching band now has 250 members (that's up about 50 percent from last year) and its members stretch the field when they spell out ZIPS.
Generous gift allows for transformation of UA School of Law
UA's C. Blake McDowell Law Center will become a premier learning environment for law students thanks in part to a $2 million bequest from Mrs. Beatrice Knapp McDowell.
Law school bucks enrollment trends
The number of incoming first year JD students at The University of Akron School of Law rose 26 percent this fall in comparison with the previous year. This increase goes against a national trend of substantial declines in law school enrollments.
President Scarborough and LeBron announce scholarship program for Akron children
The University and the LeBron James Family Foundation extend their long partnership by joining to help inner-city children in our community.
UA’s MBA in Health Care Management among the most affordable
UA among the top 50 accredited schools for MBA in Health Care Management.
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