Get a Sales Management Bachelor of Business Administration (B.B.A.)Degree

While experts estimate that sales professionals account for as much as 10 percent of U.S. employment, there are very few accredited sales management programs. Not only does the College of Business Administration (CBA) offer a long-running (20 years) sales management program, it also has recently been ranked the number three program in the country.

Our Sales students get a lot of practice making sales calls and conducting business negotiations in our newly renovated seven-room Fisher Sales Laboratory, which allows students to be observed or taped. By using this laboratory, students receive immediate feedback and advice on how to improve performance. The CBA also offers a minor in Sales Management and certificate programs in Professional Selling and Health Care Selling.

Sales Management Academic Coursework

Undergraduate degrees at The University of Akron require a student to complete 128 credits.  Please note that some number of electives might be needed in addition to required courses to equal 128 credits. The following are the credits required for Sales Management majors:

Marketing Foundation courses (12 credits)

  • 6600:275 Professional Selling (3 credits)
  • 6600:335 Marketing Research (3 credits)
  • 6600:355 Buyer Behavior (3 credits)
  • 6600:375 Marketing & Sales Analytics (3 credits)

Required Sales Core Competency courses (12 credits)

  • 6600:460 Business to Business (B2B) Marketing (3 credits)
  • 6600:475 Business Negotiations(3 credits)
  • 6600:478 Advanced Professional Selling(3 credits)
  • 6600:480 Sales Management (3 credits)

Professional Experience (6 credits)

  • 6100:495 Internship in Marketing or Sales(3 credits)
  • or
  • 6600:491 Professional Workshops in Marketing(3 credits)
  • and
  • 6600: 499 Marketing Capstone Project (3 credits)

Professional Experience

The Sales Management Major offers opportunities designed to help your transition into industry. Our students also gain insights into the world of business by interacting with leading executives who work in sales. Members of the Executive Advisory Board for the Fisher Institute for Professional Selling often speak to classes, meet with sales students at events, and provide key insights about the world of sales.

Professional Experience is a key element of our major and is designed to ease your transition from academics to industry. For example, all Sales Management majors participate in the Marketing Capstone course, which will allow you to consult with a business in the region. You also choose between a paid, for-credit marketing internship or three, 1-credit courses in our Professional Workshop program. These workshops, taught by area executives, will address real world marketing issues.

Course Availability

University general education requirements are offered each semester, including over the summer.  CBA core classes also are available each semester, including summer.  Please note that the number of sections available is often less during the summer semester.

Courses for your major are offered both fall and spring, although every course is not offered every semester.

Marketing Department

The Information Systems major is part of the Management Department. Learn about CBA information systems management students, careers, organizations that have recently hired CBA graduates, and much more on the Marketing Department page.

Graduation Requirements

In addition to completing all required courses for their major a student must also maintain certain cumulative GPAs in the areas below to graduate:

  • 2.3 overall GPA in all courses
  • 2.0 GPA in major courses
  • 2.0 GPA in business and economics courses

Graduation Deadlines

  • Spring Graduation – Apply by December 1
  • Summer Graduation – Apply by April 1
  • Fall Graduation – Apply by July 1

Academic Resources

Resources are available to help you learn more about the school and major, determine class schedules, requirements, and progress toward you degree.

Before you apply to The University of Akron, contact our Undergraduate Recruiter to answer your questions. Current UA students who want to be admitted to a major should be sure to visit an undergraduate Academic Adviser.

Graduation Planning Summary (GPS). The GPS is a document that lists course titles and additional, supplemental information for you as a Sales Management student. When you are admitted to the CBA, you will review the GPS with your adviser, and use it in conjunction with the Degree Auditing Report System (DARS) (see below). Download your Sales Management GPS.

Once you are admitted to The University of Akron, you’ll use the Degree Auditing Report System (DARS), which is an online tool you can use to view data regarding course requirements. DARS outlines your degree requirements, marks completed courses, and shows your remaining coursework. 

Tutoring

Once you are a student, The University of Akron and the College of Business offer tutoring services for additional help in many subjects.
  • The University of Akron offers free online tutorials for students to learn to use a variety of software programs, like Microsoft Excel, Word, PowerPoint, Project, Google Docs, and Springboard through Atomic Learning.
  • The CBA offers tutoring on business topics.
  • The main campus library has writing and math tutoring services.

Student Organizations

Students are encouraged to participate in at least one of our many active, student-run organizations. Participating in an organization will enrich your college experience by providing opportunities to apply knowledge and skills gained in the classroom, and by opening doors to new friendships, networking, professional growth, and jobs. Our student organizations regularly excel in regional and national competitions. CBA marketing student organizations include:

You also can get involved in other CBA student organizations:

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