What we do

Institutional Marketing leads the institution-level integrated marketing and communications efforts for The University of Akron. We collaborate with communicators across campus to ensure consistent messaging, strategic marketing efforts and strong brand development for the University.

We do this by focusing our efforts on University activities that best reflect the creation of new knowledge, creativity, innovation and entrepreneurship – all for the purpose of providing an environment that enables student success.

Through strategic and creative communications, we demonstrate how the University provides value to its varied constituents and helps fulfill the University’s collective goals toward student success; global relevance; interdisciplinary distinction; strong community engagement; and a vital campus environment. Institutional Marketing and Communications functions are under the leadership of the Office of the President. This centralized approach brings aspects of marketing communication together to effectively position the University in a consistent and coordinated manner.

Leading the group are Eileen Korey, associate vice president for communications and chief communications officer, and Wayne Hill, associate vice president for marketing and chief marketing officer.

The Department of Institutional Marketing is in the Administrative Services Building at 185 Mill St.

Marketing and Communications

Marketing and Communications provides general marketing, advertising, news and public relations strategy and planning support to the University, colleges, schools and major units. Marketing staff can help you develop a plan and/or a message that is effective and reinforces UA’s key messages. This office can assist you with developing your sub-brand, which complements the overarching UA brand.

Cindy Gessel Administrative Coordinator 330-972-8075 cgessel@uakron.edu		Jan Watts Administrative Assistant Sr. 330-972-7820 jw10@uakron.edu

Creative Services

The Creative Services team provides creative concepting, design, editing, photography, print production management and writing services. Our staff produces a wide variety of printed products, ranging from award-winning brochures and student recruitment pieces to advertising and institutional-level annual reports. Any promotional project intended to be seen by external audiences should be approved by Creative Services. The staff also is available for project consultation and logo standards assistance. (To order business cards or letterhead, please contact Mike Szczukowski, director of materials handling, at 330-972-2542 or mas149@uakron.edu.)

Ron Ramos Creative Director 330-972-6645 rramos@uakron.edu	Nancy Bracher Manager of Publications 330-972-6402 nbracher@uakron.edu
Jeff Harwell Graphic Designer 330-972-6670 jharwell@uakron.edu	Lori Meek Advertising Manager 330-972-7419 lmeek@uakron.edu
	Matt Schafer Senior Writer 330-972-7679 schafem@uakron.edu

Media Relations

All media inquiries and media releases should be approved through the office of Media Relations. Serving as a liaison between the news media and the University community, the Public Relations staff is available for counsel on any matters involving the media or newsworthy events happening on the UA campus.

Laura Massie Director of Media Relations 330-972-6476 massie1@uakron.edu
Denise Henry PR Representative 330-972-6477 henryd@uakron.edu	Sarah Lane PR Representative 330-972-7429 slane@uakron.edu

Internal and Digital Communications

Internal Communications works to ensure the University’s message is communicated internally in a consistent and coordinated fashion with external communication efforts. Internal Communications also oversees the UA website, which serves as a virtual front door for visitors, prospective students and their families.

Bob Kropff
Director of Internal Communications
330-972-7048
bobk@uakron.edu

 

Joette Dignan Weir
Manager of Editorial Services
330-972-6401
jdweir@uakron.edu