WHO WE ARE AND WHAT WE DO
University Communications and Marketing
University Communications and Marketing leads the institution-level integrated marketing and communications efforts. We collaborate with leaders across campus to ensure consistent messaging, strategic marketing efforts and strong brand development for the University.
We do this by focusing our efforts on university activities that best reflect the creation of new knowledge, creativity, innovation and entrepreneurship — all to provide an environment that encourages student success.
Through strategic and creative communications, we demonstrate how the university provides value to its varied constituents and helps fulfill the University’s collective goals toward student success; global relevance; interdisciplinary distinction; strong community engagement; and a vital campus environment.
We bring aspects of marketing communication together to effectively position the university in a consistent and coordinated manner.
University Communications and Marketing is in Zook Hall.
Directory
UCM LEADERSHIP
Search in progress
Chief Brand Officer
Colleen Lazzaretti
Communication Specialist
330-972-8075
clazzaretti@uakron.edu
Marketing Communications
We develop, implement and manage targeted marketing primarily for recruitment and retention of students.
Advertising – General Promotion – Promotional Events – Marketing Plans – Collateral – Digital Marketing – Graphic Design – Branding – Brand Guidelines – Promotional Items – Traffic Management – Trademarking – Licensing – Photography
Matt Schafer
Director of Creative Services
330-972-7679
schafem@uakron.edu
Alex Knisely
Marketing Communications Manager
330-972-6477
aknisely@uakron.edu
Monica Mussulin
Graphic Designer
mmussulin@uakron.edu
Allison Pierce
Content Marketing Specialist for Enrollment
330-972-6718
apierce@uakron.edu
Kylie Kreps
Graphic Design Specialist
330-972-4275
kkreps@uakron.edu
External Communications
We develop, implement and manage communication and promotion to external audiences to support the marketing function and University strategic priorities.
Media Relations – Crisis Communications – Presidential Email/Speeches/Talking Points – Institutional Social Media – Content Creation - Video – University Style Guide – University of Akron Magazine – Public Relations – Strategic Priorities
Cristine D. Boyd
Senior Director of External Communications
330-972-6476
cboyd@uakron.edu
330-687-9269
Brian Sobolewski
Video Producer
330-972-7581
bsobolewski@uakron.edu
Jessica Whitehill
Communication & Content Manager
330-972-5206
jwhitehill@uakron.edu
Ally Temsey
Social Media Specialist
330-972-6867
apt25@uakron.edu
Digital Communications
We develop, implement and manage website design/content and digital communication outreach for all audiences.
Digest – Zipmail – Campus Email Messaging – UA Mobile – E-Newsletters – Emergency Messaging – Website Design – Website Content Development and Maintenance
Jermel Wilkerson
Senior Director of Digital Communications
330-972-7048
jermel@uakron.edu
Eric Hollaway
Web Editor & Designer
330-972-4542
ehollawa@uakron.edu
Hanna Lidderdale
Digital Marketing & Communication Specialist
330-927-4854
hfl8@uakron.edu
Anthony Serpette
Director of Web Services
330-972-7758
aws@uakron.edu
Richard Newsome
Back End Web Developer
330-972-8268
rnewsome@uakron.edu
Jada Garrison
Front End Web Developer
330-972-4272
jgarriso3@uakron.edu