WHO WE ARE AND WHAT WE DO
University Communications and Marketing
University Communications and Marketing leads the institution-level integrated marketing and communications efforts. We collaborate with leaders across campus to ensure consistent messaging, strategic marketing efforts and strong brand development for the University.
We do this by focusing our efforts on university activities that best reflect the creation of new knowledge, creativity, innovation and entrepreneurship — all to provide an environment that encourages student success.
Through strategic and creative communications, we demonstrate how the university provides value to its varied constituents and helps fulfill the University’s collective goals toward student success; global relevance; interdisciplinary distinction; strong community engagement; and a vital campus environment.
We bring aspects of marketing communication together to effectively position the university in a consistent and coordinated manner.
University Communications and Marketing is in Zook Hall.
We develop, implement and manage targeted marketing primarily for recruitment and retention of students.
Advertising – General Promotion – Promotional Events – Marketing Plans – Collateral – Digital Marketing – Graphic Design – Branding – Brand Guidelines – Promotional Items – Traffic Management – Trademarking – Licensing – Photography – Enrollment Social Media
Senior Director of Marketing Communications
Director of Creative Services
Marketing and Communications Specialist
We develop, implement and manage communication and promotion to external audiences to support marketing function and University strategic priorities.
Media Relations – Crisis Communications – Presidential Email/Speeches/Talking Points – Institutional Social Media – Video – Style Guide – Publication Management – Content – Public Relations – Strategic Priorities
Cristine D. Boyd
Senior Director of External Communications
Communication & Content Manager
Social Media Specialist
We develop, implement and manage website design/content and digital communication outreach for internal audiences.
Digest – Zipmail – Campus Email Messaging – UA Mobile – E-Newsletters – Emergency Messaging – Website Design – Website Content Development and Maintenance
Senior Director of Digital Communications
Krystal Clemente Ahmed
Web Editor & Designer
Digital Marketing & Communication Specialist