Executive Education

KEEP GROWING

The rapid pace of today's business environment means that the best leaders are those who keep growing. UA's College of Business Administration Executive Education Program is designed to help you advance your career and sharpen your skills without having to enroll in a long-term or high commitment degree program.

UPCOMING SERIES

These series, taught by UA's MBA business faculty, each contain three modules, and are open to busy professionals who need specific, manageable, and practical knowledge to improve their work today. No previous college coursework required.

Format:

► 3-part series delivered in live, virtual formats

► 1 hour 15 mins for each part in the 3-part series (3h 45 mins total)

► Convenient lunch-hour time, Noon – 1:15 p.m. ET

► Access to online learning management system for up to 30 days after the series for access to additional resources and toolkits

Recommended For:

► Recently promoted professionals

► Emerging executives

► Mid-level/mid-career professionals seeking advancement

► Professionals seeking a career change

► Professionals who simply want to upskill

Each series is $250.

Multicultural Marketing

Topics:

Module 1: Fundamentals of Diversity for Marketing Professionals
Module 2: Sub-Culture Marketing
Module 3: Global Perspectives: Considering Consumer Diversity on an International Level

Meets: April 1, 6, and 8
Register by: March 31 by 5 p.m.

See pricing for individual modules, and group rates.

Marketing Analytics and Data Visualization: A Beginner’s Guide

Topics:

Module 1: Analytics and the Marketing Process
Module 2: Creating Compelling Data Visualization
Module 3: Marketing Experiments & Practice

Meets: April 15, 20, 22
Register by: April 14 by 5 p.m.

See pricing for individual modules, and group rates.

Improving Organizational Decision-Making

Topics:

Module 1 - April 5: Understanding Cognitive Bias
Module 2 - April 7: Avoiding Group Thinking Traps
Module 3 - April 9: Developing Better Decision-Making Systems

Meets: April 5, 7 and 9
Register by: April 4 by 5 p.m.

See pricing for individual modules, and group rates.

Strategies in Digital Marketing

Topics:

Module 1: Evaluating your website and creating compelling content
Module 2: Driving traffic and conversions
Module 3: Social media marketing success

Meets: March 17, 26 and 30
Register by: March 16 at 5 p.m.

See pricing for individual modules, and group rates.

Improving Effectiveness of Sales Management

Topics:

Module 1: Coaching Versus Managing
Module 2: Sales Compensation Design & Strategies
Module 3: Motivating & Evaluation of Sales Professionals

Meets: March 24, 26, and 31
Register by: March 23 by 5 p.m.

See pricing for individual modules, and group rates.

Professionals who complete a full series will:

Receive Certificate of Series Completion signed by the Dean of the College of Business Administration.
Earn an Executive Education Credential on their way to earning even more achievements in various subject and skill areas.
Receive VIP treatment and invitations to networking engagements as part of the professional network of the College of Business Administration, its esteemed alumni, advisory boards, faculty, and benefactors.

Contact Us

Please call 330-972-7654 or email leadership@uakron.edu.

About the CBA

With over 400 C-level executive alumni in Northeast Ohio, the College of Business of Administration (CBA) at The University of Akron is recognized with the highest levels of accreditation by the global standard for business schools – the AACSB, earning the CBA membership in the top 3% of all business schools worldwide.

Price

Completion of any series earns the participant a “Certificate of Series Completion” signed by the dean of the College of Business Administration and earns 1 Executive Education Credential from the CBA.

Series: $250
An Individual module* in a 3-part series: $125
Office Pass (One-series, up to 20 people): $2,500 - Please call 330-972-7654 or email leadership@uakron.edu.

*individual modules can be purchased without intent to complete Certificate of Series Completion

Individual Modules

Improving Effectiveness of Sales Management

Module 1: Coaching Versus Managing
Module 2: Sales Compensation Design & Strategies
Module 3: Motivating & Evaluation of Sales Professionals

Improving Organizational Decision-Making

Individual modules are not available at this time.

Marketing Analytics and Data Visualization: A Beginner’s Guide

Module 1: Analytics and the Marketing Process
Module 2: Creating Compelling Data Visualization
Module 3: Marketing Experiments & Practice

Multicultural Marketing

Module 1: Fundamentals of Diversity for Marketing Professionals
Module 2: Sub-Culture Marketing
Module 3: Global Perspectives: Considering Consumer Diversity on an International Level

Strategies in Digital Marketing

Module 1: Evaluating your website and creating compelling content
Module 2: Driving traffic and conversions
Module 3: Social media marketing success