What's Happening at the CBA
DISH Network CMO James Moorhead Named Direct Marketer of the Year
James Moorhead, Senior Vice President and Chief Marketing Officer (CMO) for DISH Network, will be honored with the Direct Marketer of the Year Award at Interaction 2015, which will be hosted by The Gary L. and Karen S. Taylor Institute for Direct Marketing at The University of Akron on May 21.
Marketing Professors’ Research Featured at American Advertising Conference and in the News
Listen to Associate Professor of Marketing and Associate Director of Suarez Applied Marketing Research Laboratories Terry Daugherty, Ph.D., on WAKR-AM’s Jasen Sokol Show as he discusses research linking the financial success or failure of "direct-response" TV ads to specific areas of the brain. Dr. Daugherty, Dr. Federico de Gregorio, and Kathleen Kennedy from the Marketing Department also were part of a team that presented their work using dense-array electroencephalography (dEEG) to evaluate advertising during the “New Approaches to Measuring Advertising Effectiveness” session at the recent American Academy of Advertising Conference.
IT Team Places Well in Recent Project and Case Competition
Congratulations to a team of four CBA students—Ted Balog, John Haladyna, Jonathan McPherson, and Tommy Wardyniec—who took second place in a projects category and third overall among 12 teams that competed in the 2015 Annual Information Systems Project and Case Competition held at Ball State University. The group’s faculty advisor was Professor of Management
Liping Liu, Ph.D.
The competition had three primary categories: project, case study, and presentation. The projects portion was work that students completed during their school year. The case was completed on-site, in which students were given one evening to analyze it and prepare their materials. Both the projects work and cases were presented to a group of six Information Technology executives, who judged the students’ performance. The overall ranking was based on performance in all three categories.
Teams that participated in this year's event were from Ball State University, Marietta College, Millikin University, Purdue University, the University of Southern Indiana, and the University of Toledo.
Supply Chain Discipline Getting Industry Attention
Associate Professor of Management and coordinator of the CBA’s supply chain program, Mahesh Srinivasan, Ph.D., is quoted in the Crain’s Cleveland Business article, Supply Chain Industry Trying to Meet Demand.
Alumnus Named Goodyear CIO
Sherry Neubert, College of Business Administration (CBA) alumnus, has been named vice president and chief information officer at Goodyear Tire ∓ Rubber Co. Neubert joined Goodyear in 2002. Most recently, she has been vice president of the Global Project Management Office. As CIO, Neubert will report to another CBA alumnus, Laura Thompson, Goodyear’s executive vice president and chief financial officer.