Institutional Marketing has a new name, one that more accurately reflects the department's dual responsibilities: University Communications and Marketing.
The change, approved by the Board in May, was recommended by the department's leaders, Eileen Korey, who is the chief communications officer, and Wayne Hill, who is the chief marketing officer.
UA has launched a multimedia campaign that touts the lifetime value of an Akron degree (greatest among Northeast Ohio public universities); the link between our strong internship/co-op program and jobs at Goodyear, Timken, Summa and other major employers; and the $120 million in student awards that UA offers annually, making college more affordable for more people.
In addition to this new commercial, the "Doors of Opportunity" campaign also includes online and newspaper advertising, billboards, Web, social media and e-mail.
This year's Report to the Community describes the strengthened ties between UA and its community, and it looks back at the last 15 years of progress.
Every day, stories about UA's excellence in teaching, research and service appear in TV broadcasts, blog posts and newspapers. Here are some of the most recent stories.
German standout helps turn Zips into ‘pole vault heaven’
Akron Beacon Journal, Feb. 17
Junior pole vaulter Annika Roloff is profiled.
Ohio Third Frontier approves $15.8 million for 11 Northeast Ohio tech companies
The Plain Dealer, Feb. 13
UA will receive $200,000 for four creative innovations.
Feathered Dinosaur Colors Bloomed 150 Million Years Ago
National Geographic Daily News, Feb. 12
A discovery by biologists Matthew Shawkey and Liliana D’Alba, and an international team of scientists suggests a physiological transition occurred in dinosaurs at the origin of feathers. More coverage: Nature podcast, Daily Mail, New Scientist, Science, Discovery, Time, Smithsonian.
Obedience to Authority
Travel Channel, Feb. 6
Cathy Faye of UA’s Center for the History of Psychology was interviewed for a Travel Channel program on Stanley Milgram's groundbreaking experiment in obedience.
University of Akron polymer engineers win $400,000 NSF grant
Crain's Cleveland Business, Feb. 5
Polymer engineer Xiong Gong has been awarded $400,000 by the National Science Foundation to advance his research on a new class of sensors.
Sochi Winter Olympics to break digital viewing record
Yahoo News, Feb. 5
Tang Tang, assistant professor of communication, has done research on the Olympics and viewership.
White Nose Syndrome May Be Unstoppable: Deadly Bat Disease Can Thrive in Caves Without Bats
Nature World News, Jan. 29
Biology professor Hazel Barton and postdoctoral fellow Hannah Reynolds uncovered new clues about White-Nose Syndrome, which could lead to extinction of regional North American bat populations. More coverage: Science Daily, Phys.org.