Areas of study in the School of Communication

Bachelor's of Arts concentrations

We offer six areas of study, all leading to diverse career opportunities.

Interpersonal and Public Communication

Interpersonal and Public Communication is a broad area of study that involves understanding how messages are created and delivered for maximum effectiveness in both interpersonal and public communication contexts.

Students interested in careers in politics, counseling, social services, human relations, and law, among many others, are especially attracted to this concentration.

Coursework emphasizes critical thinking in the service of written persuasive communication excellence, and the oral presentation of messages with precision, dynamism and charisma.

Media Production

The Media Production concentration is designed to engage students in both fronts of a well-rounded fine arts education: intellectual inquiry and practical training. We have a rigorous digital video program enriched by study of the various aesthetic traditions found in the history of cinema and current video practices.

Students enrolled in the production program are introduced to the principles of single camera production mode, particularly in the areas of narrative, documentary, and commercial work. The student develops professional skills in scriptwriting, visual composition, lighting, camera work, and post-production through practical exercises and individual projects.

Throughout the program, students acquire additional practical experience through community projects, the School’s internship program, Z-TV, and WZIP (88.1 FM).

Media Production students find jobs in broadcasting, advertising, and the motion picture/video industry.

They also obtain work in a large variety of industries that accept liberal arts BA degrees.

News (Journalism)

The News (Journalism) concentration is designed to provide students with critical expertise as well as practical experience.

A News concentration prepares students for journalism careers in print, broadcast, and new media. Writing and other production courses in the News area include hands-on skill courses taught in laboratory settings in which students apply their journalism knowledge.

Students critically analyze content and issues through lecture courses that explore journalism history and investigate contemporary media trends.

Organizational Communication

The Organizational Communication concentration prepares students to work in all types of organizations.

Whether your goal is to work in a for-profit or a non-profit organization, course work in business and organizational communication prepares you to understand the impact that communication has on the successful functioning of business life.

Students graduating with this concentration get jobs in many different areas of organizations, including training and development, human resources, customer service, sales, and all levels of management.

Public Relations

Public Relations is one of the most popular concentrations in the School of Communication.

Students who choose the Public Relations concentration develop a variety of professional communication skills. You will be able to write and speak effectively; research, plan and implement programs; create promotional tools, and stage special events.

Many PR students participate in the internship program and have an opportunity to apply knowledge learned in the classroom to real-world situations.

Public relations professionals are employed by corporations, small businesses, nonprofit organizations, media, government agencies, and in fields such as sports and entertainment, education, health care, and finance.

Radio and Television

The Radio/TV concentration is designed as a general mass media concentration that prepares students for employment in the business side of broadcasting.

Students study media law, management, sales, and programming in addition to basic courses in radio/TV production and writing.

Students completing this concentration typically find employment at broadcast radio and television stations, advertising agencies, advertising rep firms, and general employment in management trainee positions in all types of businesses.