Visual Identity Standards

Overview
How the University and you can benefit by embracing these standards.

Logo
The workmark, or “stacked logo,” should appear on printed materials, but in certain ways.

Typography
Two fonts — Avenir and Caslon — will help UA stand apart in printed materials and elsewhere.

Color
Yes, UA’s official colors are blue and gold, but did you know that each college has a color, too?

PowerPoint
Giving a presentation about UA? Here’s a PowerPoint template that’s consistent with our new brand standards.

E-mail
Your e-mail signature says a lot about you and the University.

Stationery
How to order business cards, letterhead and envelopes that align with our brand standards.

Seal
The University seal or crest reflects many aspects of our history and heritage.

Web
Tips to help you design and build webpages that are effective and easy to manage.

Social media guidelines
How would you handle a critic on your college’s social media site? It’s an opportunity to show your orientation toward good service.