Visual identity standards

► Overview
How the University and you can benefit by embracing these standards.

► Logo
The workmark, or “stacked logo,” should appear on printed materials, but in certain ways.

► Typography
Two fonts — Avenir and Caslon — will help UA stand apart in printed materials and elsewhere.

► Color
Yes, UA’s official colors are blue and gold, but did you know that each college has a color, too?

► PowerPoint
Giving a presentation about UA? Here’s a PowerPoint template that’s consistent with our new brand standards.

► E-mail
Your e-mail signature says a lot about you and the University.

► Stationery
How to order business cards, letterhead and envelopes that align with our brand standards.

► Seal
The University seal or crest reflects many aspects of our history and heritage.

► Web
Tips to help you design and build webpages that are effective and easy to manage.

► Social media guidelines
How would you handle a critic on your college’s social media site? It’s an opportunity to show your orientation toward good service.