UA will be part of the Super Bowl lineup for a 13th straight year, debuting a new regional ad on Sunday.

The 30-second ad will run during the second quarter of the game on WJW-TV, Cleveland's FOX 8. The placement is timed to promote a series of visitation days for prospective students in February and March.

Titled “Energy to Gold,” the new commercial links the energy concept introduced in recent years to the University's “new gold standard” theme.