Alexa Fox, Ph.D.

Alexa Fox, Ph.D.
Title: Assistant Professor of Marketing
Dept/Program: Department of Marketing
Office: Polsky Building - 569C
Phone: 330-972-5819
Email: aks33@uakron.edu

Education

  • The University of Memphis, Doctor of Philosophy (May 2015)
  • The University of Akron, Master of Business Administration (December 2010)
  • The University of Akron, Bachelor of Science in Business Administration (May 2009)

Professional & Academic Experience

Academic Experience

  • August 2017 – Present, Assistant Professor of Marketing, College of Business Administration, The University of Akron.
  • August 2015 – May 2017, Assistant Professor of Marketing, College of Business, Ohio University.
  • August 2011 – May 2015, Graduate Research Assistant, Department of Marketing & Supply Chain Management, The University of Memphis.
  • August 2009 – December 2010, Graduate Research Assistant, Department of Marketing, The University of Akron.

Teaching Experience

The University of Akron

  • Buyer Behavior (2017)
  • Digital Marketing (2018)

Research Interests

Her research is focused on digital marketing, user-generated content, consumer behavior, physiological measurement of cognition and emotion, and online privacy.

Professional Experience

  • The Entrepreneurs EDGE Program Consultant
  • Fathom Online Marketing Search Engine Marketing Copywriter
  • Synergy Marketing Strategy & Research, Inc. Project Assistant
  • Parker Hannifin Independent Consultant/Intern, Entrepreneurs EDGE
  • Megalight, Inc. Marketing Assistant/Intern


Research

Journal Publications

  • Royne, Marla B., Marian Levy, Christine M. Kowalczyk, and Alexa K. Fox (2017), “Milk, Juice, or Cola? Exploring the Effect of Product Placement on Children’s Attitudes and Behavior,” Health Marketing Quarterly, 34 (2), 128-141.
  • Royne, Marla B., Stephanie S. Ivey, Marian Levy, Alexa K. Fox, and Susan L. Roakes (2016), “Marketing active transportation to school to improve children’s health: Utilizing parental perspectives from an inner-city environment,” Health Marketing Quarterly, 33 (4), 353-368.
  • Royne, Marla B., Susan D. Myers, George Deitz, and Alexa K. Fox (2016), “Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising,” Journal of Current Issues & Research in Advertising, 37 (1), 59-79.
  • Royne, Marla B., Alexa K. Fox, George Deitz and Tyler Gibson (2014), “The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Nutritional Supplements,” Journal of Consumer Affairs, 48 (3), 515-534.
  • Royne, Marla B., Jennifer Martinez, Jared Oakley, and Alexa K. Fox (2012), “The Effectiveness of Benefit Type and Price Endings in Green Advertising,” Journal of Advertising, 41 (4), 85-102.
  • Fox, Alexa K., George D Deitz, Marla B Royne, Joseph D Fox (2018). "The Face of Contagion: Consumer Response to Service Failure Depiction in Online Reviews", European Journal of Marketing, 52(1/2), 39-65.
  • Sullivan, Alexa K. (2010), “Piracy in the Horn of Africa and its Effects on the Global Supply Chain,” Journal of Transportation Security, 3 (4), 231-243. doi:10.1007/s12198-010-0049-9.
  • Fox, Alexa K., Todd J Bacile, Chinintorn Nakhata, Aleshia Weible (2018). "Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media," Journal of Consumer Marketing, 35(1), 11-21.
  • Fox, Alexa K., Marla B Royne (2018). "Private Information in a Social World: An Examination of Presentational Mode in Privacy Policies on Social Networking Sites", Journal of Marketing Theory & Practice, 26(1-2), 72-89.

Book Chapters

  • Fox, Alexa K. and Scott Cowley (2015), “Customer Service on Twitter: Company-Customer Expectations and Service Configurations,” Maximizing Commerce and Marketing Strategies through Micro-Blogging, Janée N. Burkhalter and Natalie T. Wood, eds., chapter 6, 130—153, IGI-Global: Hershey, PA.
  • Royne, Marla B. and Alexa K. Fox (2014), “Violence is in the Ads, Too: Should Television Advertisements be Rated?” in Advertising and Violence: Concepts and Perspectives, Nora Rifon, Marla B. Royne, and Leslie C. Carlson, eds., chapter 10, 151—160, Routledge: United Kingdom.

Conference Proceedings

  • Fox, A. (Author & Presenter), Hoy, M. G. (Author), Fox, Alexa K., Marketing & Public Policy Conference, "Children at the Intersection of Moms’ Posting Behavior and Marketers’ Social Media Marketing Strategy: The Case of Carter's Twitter Chat," American Marketing Association, Columbus, OH, United States. (June 2018).
  • Makarius, E. (Author & Presenter), Fox, Alexa K. (Author & Presenter), Management & Organizational Behavior Teaching Society Conference, "Teaching with Twitter: Connecting with the Community and Classes," Conway, SC, United States. (June 2018).
  • Nakhata, C. (Author & Presenter), Fox, Alexa K. (Author), Academy of Marketing Science Conference, "A Physiological Exploration of Visual Social Media Marketing," New Orleans, LA, United States. (May 2018).
  • Pelletier, M. (Author & Presenter), Horky, A. (Author), Fox, Alexa K. (Author), Society for Marketing Advances Conference, "Fexit: Exploring the Impetus and Effects of Consumers Exiting Facebook," Louisville, KY, United States. (November 2017).
  • Fox, Alexa K., and Christine M. Kowalczyk (2017), “Is it Really Real? An Exploratory Study of Reality Television and its Implications for Consumer Protection and Public Policy,” Academy of Marketing Science Annual Conference, Coronado Island, CA, May 24—26.
  • De Gregorio, Federico, Alexa K. Fox, and Hye Jin Yoon (2017), “Pseudo-reviews: Conceptualization and Consumer Effects of a New Online Phenomenon,” Society for Consumer Psychology Conference, San Francisco, CA, February 16—18.
  • Bacile, Todd, Alexa K. Fox, Jeremy Wolter, Felipe Massa, and Emily Treen (2016), “Not Just ‘One and Done’: Toward an Understanding of the Online Complaining Phenomenon,” Marketing EDGE Direct/Interactive Marketing Research Summit, Los Angeles, CA, October 14—16.
  • Bacile, Todd, Alexa K. Fox, Jeremy Wolter, and Felipe Massa (2016), “Not All Created Equal: Corporate Social Media Pages as Customer Service Channels,” Consumer Satisfaction/Dissatisfaction and Complaining Behavior Conference, New Orleans, LA, June 15—18.
  • Bacile, Todd, Alexa K. Fox, Jeremy Wolter (2016), “All Online Complaints are Not Created Equal: Corporate Social Media Pages as Customer Service Channels,” Academy of Marketing Science Annual Conference, Lake Buena Vista, FL, May 18—20.
  • Nakhata, Chinintorn and Alexa K. Fox (2016), “But First, Let Me Take a Selfie”: A Multi-Method Exploration of Snapchat Marketing,” American Marketing Association Winter Educators’ Conference, Las Vegas, NV, February 26—28, 2016.
  • Fox, Alexa K. and George D. Deitz (2015), “Assessing Consumer Response to Service Failures Depiction in Online Consumer Reviews: A Multi-Method Approach Using Survey and Physiological Measurement Data,” Society for Marketing Advances Conference, San Antonio, TX, November 3—7.
  • Bacile, Todd and Alexa K. Fox (2015), “Customer Service versus Word-of-Mouth: An Exploratory Motivational Analysis of Online Complaints,” Marketing EDGE Direct/Interactive Marketing Research Summit, Boston, MA, October 3—4.
  • Royne, Marla B., Marian Levy, Christine M. Kowalczyk, and Alexa K. Fox (2015), “The Effect of Beverage Product Placement on Children’s Attitudes and Behavior: An Exploratory Study,” AMA Summer Marketing Educators’ Conference, Chicago, IL, August 14—16.
  • Deitz, George D. and Alexa K. Fox (2014), “Affective Arousal and Recall of Social Media Call-to-Action in Motion Picture Trailers,” Society for Marketing Advances Conference, New Orleans, LA, November 4–8.
  • Deitz, George D., Alexa K. Fox, and Emin Babakus (2014), “Frontline Employee Climate for Service Innovation, Customer Perceived Retailer Innovativeness and Store Financial Performance,” AMA Summer Marketing Educators’ Conference, San Francisco, CA, August 1–3.
  • Kowalczyk, Christine M. and Alexa K. Fox (2014), “An Exploratory Study of Reality Television and Potential Public Policy Implications,” AMA Marketing & Public Policy Conference, Boston, MA, June 5–7.
  • Royne, Marla B., Stephanie S. Ivey, Marian Levy, Alexa K. Fox, and Susan L. Roakes (2014), “Parental Perspectives on Walking to School in the Inner-City: Marketing Communications and Public Policy Implications,” AMA Marketing & Public Policy Conference, Boston, MA, June 5–7.
  • Deitz, George, Jared Oakley, Alexa Fox, and Jeong Eun Park (2014), “Cross-Cultural Issues in Sales Behavior Research,” Academy of Marketing Science Annual Conference, Indianapolis, IN, May 21—23.
  • Fox, Alexa K. and George D. Deitz (2014), “Toward a Scale to Measure Consumers’ Understanding of Privacy Policies on Social Networking Sites,” AMA Winter Marketing Educators’ Conference, Orlando, FL, February 21–23.
  • Fox, Alexa K. and Marla B. Royne (2013), “Private Information in a Social World: A Policy Perspective of Consumer Privacy on Social Networking Sites,” AMA Marketing & Public Policy Conference, Washington, D.C., May 30–June 1.
  • Fox, Alexa K. (2013), “Private Information in a Social World: A Policy Perspective of Consumer Privacy on Social Networking Sites,” Southeast Marketing Symposium, Baton Rouge, LA, January 31–February 2.
  • Deitz, George, Alexa Sullivan, and Robert Evans (2012), “Effects of Individual and Team Characteristics on Simulation-Enhanced Critical Thinking: A Multilevel Analysis,” AMA Summer Marketing Educators’ Conference, Chicago, IL, August 17–19.
  • Stafford, Marla Royne, Alexa Sullivan, George Deitz and Tyler Gibson (2012), “The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Nutritional Supplements,” AMA Marketing & Public Policy Conference, Atlanta, Georgia, June 7 – 9.

Grants

  • Fox, Alexa K. (2016), “An Assessment of Consumers’ Attention and Emotions using Physiological Measures,” Undergraduate Research Apprenticeship Program, project selected as one of 30 projects university-wide by the Ohio University Honors Tutorial College to grant paid research apprentice for the 2016-2017 academic year.
  • Deitz, George D., Marla B. Royne, and Alexa K. Fox (2014), “It’s Just Semantics: A Multi-Method Psycholinguistic Investigation of Language Effects in Online Customer Reviews,” Social Interactions and Social Media Marketing Research Competition, Marketing Science Institute: $7,500.
  • Fox, Alexa K. (2014), “Private Information in a Social World: An Examination of Presentational Mode in Privacy Policies on Social Networking Sites,” Summer Research Grant, University of Memphis: $5,000.
  • Fox, Alexa K. (2014), Doctoral Student Travel Grant, Academy of Marketing Science: $235.
  • Fox, Alexa K. (2013), “#CallToAction: The Effectiveness of Social-Media Oriented Ad Elements in Motion Picture Trailers,” Summer Research Grant, University of Memphis: $3,000.

Conference Special Sessions and Posters

  • Pinney, Rachael, Alexa K. Fox, Raymond Frost, and Vic Matta (2017), “Decomposing Poison Pill Reviews: A Dual Process Model Approach,” Technology Research, Education, and Opinion (TREO) Talk at 23rd Americas Conference on Information Systems, Boston, MA, August 10—12.
  • Fox, Alexa K. and Mariea Hoy (2017), “Let’s Get (Dis)Connected: A Privacy-Focused Exploration of Parents’ Sharenting Rules,” American Marketing Association Marketing & Public Policy Conference, Washington, D.C., June 1—3.
  • Nakhata, Chinintorn, Alexa K. Fox, and Aleshia Weible (2016), “Instagram versus Snapchat Selfie Marketing: A Consumer-Focused Exploration,” Clarion University Undergraduate and Graduate Research Conference, Clarion, PA, April 21.
  • Fox, Alexa K., Cait Lamberton, Marla B. Royne Stafford, Andrew Stephen, Kristen Walker, and David Wiener (2015), “You Provide the Information, But Who Provides the Protection? New Directions in Social Media Privacy,” AMA Winter Educators Conference, San Antonio, TX, February 13—15.
  • Brocato, Deanne, Alexa K. Fox, Nora J. Rifon, Marla Royne Stafford, Akshaya Vijayalakshmi, and Douglas Walker (2014), “Perspectives on Media and Violence: Insights from Parents and Children,” Special session at American Academy of Advertising Annual Conference, Atlanta, GA, March 27–30.
  • Fox, Alexa K. and George Deitz (2014), “#CallToAction: The Effectiveness of Social Media-Oriented Ad Elements in Motion Picture Trailers,” AMA Summer Marketing Educators Conference, San Francisco, CA, August 1–3.
  • Fox, Alexa K., Scott Cowley, Ethan Pew, and César Zamudio (2014), “The Changing Landscape of the Marketing Academic Job Market,” AMA Summer Marketing Educators Conference, San Francisco, CA, August 1–3.

Honors and Awards

  • 2017: College of Business Faculty Excellence in Professional Activity and Service Award
  • 2016 – 2017: Bruning Teaching Fellow, Ohio University Teaching Academy
  • 2016: Impactful Faculty Member, Ohio University (Student Selected, Nicholas Richardson)
  • 2016: Ohio University Faculty Newsmaker (invited to attend Faculty Newsmakers Gala)
  • 2014: AMA Sheth Foundation Doctoral Consortium Fellow, Northwestern University
  • 2014: American Marketing Association Volunteer of the Month (May)
  • 2013: Doctoral Seminar Fellow, Marketing and Public Policy Workshop
  • 2013: Doctoral Consortium Fellow, Southeast Marketing Symposium
  • 2011 – 2015: Graduate Assistantship, University of Memphis