Deborah Owens, Ph.D.

Deborah Owens, Ph.D.
Title: Interim Chair & Associate Professor of Marketing and International Business
Dept/Program: Department of Marketing
Office: POL 566C
Phone: (330) 972-8079


  • Ph.D., Marketing with Minor: International Business, Kent State University, Kent, Ohio, (December 1995)
  • M.B.A., Business Administration, Kent State University, Kent, Ohio, (August, 1991)
  • B.S., Industrial and Systems Engineering, Ohio State University, Columbus, Ohio, (August, 1978)

Professional & Academic Experience

Academic Experience

  • Associate Professor of Marketing and International Business
    Department of Marketing
    The University of Akron
    2002 to present
  • Visiting Instructor
    Huron University
    London, England
    Summer 2007
    Undergraduate courses taught: International Marketing and Marketing Practicum
  • Assistant Professor of Marketing and International Business
    1996 to 2002
    Undergraduate courses taught: Marketing Principles, Buyer Behavior, Marketing Research, Promotional Campaigns, Career Management, Workshop: Free Enterprise
    Graduate courses taught: Marketing Concepts, Business Research Methods, Innovative Marketing Strategy.
  • Visiting Instructor of Marketing
    Department of Marketing
    The University of Akron
    1995 to 1996
    Undergraduate courses taught: Marketing Principles, Buyer Behavior
  • Kent State University, Kent, Ohio
    Part-time Instructor of Marketing
    Undergraduate courses taught: International Marketing, Logistics
  • Walsh University, Canton, Ohio
    Part-time Instructor in Graduate Program
    Graduate courses taught: Marketing Management

Professional Experience

  • Children’s Hospital Medical Center of Akron
    Akron, Ohio
    Assistant Director, Nursing Administration
    1989 to 1993
    Responsible for capital and operational budgets in all inpatient nursing units, emergency room, ambulatory clinics, surgery and renal dialysis unit. Coordinated planning, training and implementation of new information systems, renovation and construction work, including a new renal dialysis center, and outpatient clinics. Reported to the Vice President of Nursing.
  • Management Engineer
    1980 to 1989
    Was responsible for the establishment of a new in-house management engineering concept. Served as the project leader for studies and workflow redesign in the areas of systems analysis and computerization, staff productivity, space utilization and overall enhancement of customer service. Reported to the Chief Operating Officer.
  • Ohio State University Hospitals
    Columbus, Ohio
    Management Engineer
    1979 - 1980
    Application of systems analysis, mathematical modeling, and computer simulation to improve workflow, productivity, and overall hospital operations and customer satisfaction. Reported to Chief Operating Officer.

Teaching Interests

  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Service and Applied Field learning Experiences

Research Interests

  • Political Marketing
  • Celebrity Marketing
  • Satisfaction Research
  • Word-of-Mouth Marketing and International Marketing Strategy


Refereed Journal Articles

  • Srivastava, Prashant and Deborah Owens (2010), “Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation,” Marketing Management Journal, 20 (2), 15-27.
  • Owens,  Deborah, Jessica Kocaj and Douglas Hausknecht (2007), "International Diffusion Research:  A Propositional Inventory for Future Research", Marketing Management Journal, Volume 17 (Fall 2007) pages 120-133.
  • Keillor, Bruce D., William Hauser and Deborah L. Owens (2006), "Kotler’s ‘Mega Marketing’, Political Activities and Firm Performance in the Domestic Marketplace", Marketing Management Journal, Volume 16, Issue 1 (Spring 2006), pages 19-31.
  • Keillor, Bruce D., Timothy J. Wilkinson and Deborah L. Owens (2005), "Threats to International Operations: Dealing with Political Risk at the Firm Level," Journal of Business Research, 58 (5), 629-635.
  • Keillor, Bruce , Deborah L. Owens, and Timothy Wilkinson (2004), "Antecedents of Firm Level Political Behavior in the Global Marketplace: A Framework for Understanding Public Policy Implications," Review of Business Research,
  • Keillor, Bruce D., Tomas M. Hult, and Deborah L. Owens (2002), "An Empirical Investigation of Market Barriers and the Political Activities of Individual Firms," International Journal of Commerce and Management., 12 (2), 89-106.
  • Keillor, Bruce and Deborah L. Owens (2001), "Influencing Factors and Socially Desirable Responses Biases in an International Context," Journal of International Marketing and Exporting,
  • Owens, Deborah L., Michael Hardman, and Bruce D. Keillor (2001), "The Differential Impact of Price Related Consumer Promotions on Loyal versus Non-Loyal Users of the Brand: A Field Study Investigation," Journal of Promotion Management, 6 (2), 113-131.
  • Keillor, Bruce D., Deborah L. Owens and Charles E. Pettijohn (2001),"A Cross-Cultural/Cross-National Study of Influencing Factors and Socially Desirable Response Biases," International Journal of Market Research, 43 (1), 63-84.
  • Owens, Deborah L. and Jon M. Hawes, (2000), "Advanced Elastomer Systems," Case Research Journal, Volume 20, Issue 1, February 2000. 20 (1), Winter, 69-96.
  • Owens, Deborah L., Wilkinson, Timothy J. and Bruce D. Keillor (2000), "A Comparison of Product Attributes in a Cross-Cultural/Cross-National Setting," Marketing Management Journal, 10, (2),1-11. Formerly knows as the Journal of Marketing Management.
  • Hawes, Jon M., James T. Strong, and Deborah Owens, (1999), "Business Marketing Sales Interactions," Advances in Business Marketing and Purchasing, 9, pp. 167-180.
  • Owens, Deborah, Jon M. Hawes, and Michael F. d’Amico (1999), "Evaluating a Firm’s Customer Service Department," Journal of Professional Marketing and Management, 19 (2), 115-127.
  • Owens, Deborah L. and Douglas R. Hausknecht, (1999), "The Effect of Simplifying The Complaint Process: A Field Investigation," Journal of Consumer Satisfaction and Complaining Behavior, Volume 12.

Peer-Reviewed Conference Papers

  • “Marketing Ohio’s Universities to Global Talent: Current Perceptions and Future Possibilities” (with Prashant Srivastava Ph.D., and Aniqa Feerasta, Undergraduate Honors Student) . Best Paper in Track: Not-for-Profit Marketing and Social Marketing Track. Association of Collegiate Marketing Educator’s 37th Annual Conference (affiliated to Federation of Business Disciplines) Dallas, Texas, March 2-6, 2010.
  • “Preference for Consistency and It’s Relationship with Brand Commitment: An Empirical Investigation” (with Prashant Srivastava Ph.D), Association of Collegiate Marketing Educators’ 37th Annual Conference, Houston Texas, March 5, 2008.

Cases, Games and Exercises

  • Owens, Deborah (2008), "Country Pure Foods: Delivering Juice to a Thirsty World", in  Basic Marketing, 16th ed., William D. Perreault, Jr., Joseph P.  Cannon and E. Jerome McCarthy,  2008 McGraw-Hill Irwin.
  • Owens, Deborah and Jon Hawes, (2007), Advanced Elastomer Systems: Market Strategy for a New, Technical Product," in Business Marketing Management, Ninth Edition, Michael D. Hutt and Thomas W. Speh, (Mason, OH: South-Western, a division of Thompson Learning, 2007), 600-624.
  • Owens, Deborah and Jon Hawes, (2004), "Advanced Elastomer Systems: Market Strategy for a New, Technical Product", in Business Marketing Management, Michael D. Hunt and Thomas W. Speh., Thompson, South-Western .
  • Owens, Deborah (2004), "Clean Shower: New Product Development and Launch Strategy", in Basic Marketing, 15th ed., William D. Perreault, Jr. and E. Jerome McCarthy, 2004, McGraw-Hill Irwin.
  • Prough, George, Deborah Owens, and John Montgomery (1999), "Goodyear’s Aquatred Tire: An Integrated Marketing Campaign History: A Case History." in Basic Marketing, 13th ed., William D. Perreault, Jr. and E. Jerome McCarthy, 1999, McGraw-Hill Irwin.

Book Supplemental Material

  • Owens,  Deborah and William J. Hauser, (2007), "Chapter 2: Customer Analysis: The Right Behaviors",  in Direct Marketing in Action, Andrew  R. Thomas, Dale M. Lewison, William J. Hauser, and Linda M. Foley editors, Praeger, Westport, CT.
  • Owens, Deborah and Cathy Martin (2007), "Chapter 6: Target Marketing", in Direct Marketing in Action, Andrew  R. Thomas, Dale M. Lewison, William J. Hauser, and Linda M. Foley editors, Praeger,  Westport, CT.
  • Owens, Deborah and Douglas Hausknecht, (2007) Integrated Marketing Communication Volume 4, Marketing in the 21st Century, Bruce Keillor, Editor, Praeger, Westport, CT.
  • Owens, Deborah (2005), Business Plan Project Workbook, Glencoe McGraw-Hill, New York, New York. .


  • Volunteer of the Year Award, 2009
  • Making a Difference Award, 2005
  • Faculty Award, National Residence Hall Honorary, L. Hansford Chapter, 2005
  • Lone Star Fraternity, Faculty of the Year, 2001-2002
  • Outstanding Educator Award, Panhellenic Council, 2000
  • Outstanding Educator Award, Panhellenic Council, 1999