Joseph Fox, MBA

Title: Visiting Assistant Professor of Practice
Dept/Program: Department of Management
Office: CBA 352
Phone: (330) 972-8108


  • Ohio University - Doctorate of Philosophy (In Progress)
  • May 2014 - Customer Driven Master's of Business Administration, University of Memphis
  • December 2009 - Bachelor of Science in Business Administration, Ashland University

Professional & Academic Experience

Academic Service

  • Ad Hoc Reviewer - Information Systems Frontiers
  • Doctoral Consortium Coordinator - 2018 United States Association for Small Business and Entrepreneurship (USASBE)
  • Administrator and Judge - 2017 International Video Pitch Competition
  • Guest Judge - 2017 Idea Bazaar at Ohio University

Professional Experience

2016 - 2017: Graduate Assistant, Center for Entrepreneurship, Ohio University

  • Create framework for tracking Center metrics
  • Supervise undergraduate student teams in Center marketing efforts
  • Administer International Video Pitch Competition
  • Advise students on starting companies based on ideas

2014 - 2017: Marketing Manager/Sales, iMotions Inc., Software Startup

  • Manage and execute global lead generation strategies to power growth
  • Build and test sales processes before rolling out and training global team
  • Develop efforts around new product launches, partner marketing and sales onboarding
  • Create new analysis methods and tools for academics and data scientists

2013 - 2014: Facilitator, Memphis Innovation Bootcamp, Innovation Education

  • Teach Design Thinking and innovation to participants in a multi-day session
  • Coach teams through empathy-based processes to arrive at definitive problem
  • Instruct participants on various methods employed to generate creative solutions

2013 - 2014: Graduate Assistant, FedEx Institute of Technology, University of Memphis

  • Generate marketing and outreach strategies for on-campus capabilities and expertise
  • Collaborate on research projects as directed by Assistant VP of Technology Transfer
  • Assist in pre- and post-launch activities related to Crews Center for Entrepreneurship
  • Use 3D printer to create prototypes and other related models

2011 - 2012: Executive Consultant, Phi Power Communications, Marketing Research

  • Prospect leads in need of market research services
  • Develop relationships with contacts at Fortune 500 companies
  • Determine client needs and prescribe applications of market research technology

2010 - 2011: Product Manager, Fathom Online Marketing, Online Marketing

  • Conceptualize new product line that aligns online and offline marketing campaigns
    • Lead research and development for QR code marketing, geo-targeting, mobile marketing and promotions
  • Implement social media strategies for clients, direct internal teams executing strategies
  • Build channel alliances and assist in sales process to resellers, distributors and franchises
  • Create sales pitches and present to marketing Directors and C-level prospective clients

2008 - 2017: Marketing Analyst, OneLinc, Financial Data Startup

  • Develop marketing material and create sales pitches for potential partnerships
  • Research, assess and pursue strategic market opportunities and alliances
  • Identify and contact potential partners to create long term relationships
  • Conduct competitive market analysis and continually monitor industry trends

Other Skills and Experience

  • Proficient in eye-tracking and facial analysis technologies and study methodology, including for usage in marketing and user experience context
  • Regularly engaged with startups, angel funds, and other pieces of startup ecosystem to provide advice and recommendations
  • Expert in setup and operational requirements for physiological research laboratories

Honorary Affiliations and Awards

  • Lifeworks Leadership
    • Christian leadership program focused on service leadership and revitalizing communities
  • Ashland Business Scholar - Ashland University
  • Alpha Lambda Delta Honors Fraternity
  • Golden Key International Honors Society
  • Winning Team - Athgo Global Innovation Forum startup contest
    • Worked on concept utilizing unmanned aerial vehicles to produce GIS intelligence immediately after a disaster occurrence

Community Service

  • Guest Lecturer on Servant Leadership for Ohio University Christian Business Leaders (2017, Athens, OH)
  • St. Paul Greek Festival Volunteer (2012-2017, North Royalton, OH)
  • Pregnancy Resource Center Volunteer (2016-2017, Athens, OH)
  • Cafe Meal Volunteer (2011-2017, Medina, OH)
  • Mid-South Food Bank Fogelman Feeds Event Volunteer (2011-2015, Memphis, TN)
  • International Orthodox Christian Charities Mission Trip Volunteer (2012, Minneapolis, MN)
  • Ashland County United Way Promotional Video Producer (2008, Ashland, OH)
  • Service Day Participant (2009, Cleveland, OH)


Research Interests

My research is focused on entrepreneurship, angel investors, venture capital, artificial intelligence, learning simulations, as well opportunity development and innovation within startup environments. I investigate these topics using a mixture of qualitative and quantitative methods, as well as physiological sensors and linguistic techniques.


Working Title: Simulating the Angel Investor Group Due Diligence Process to Improve Investment Opportunities in Seed-Stage Startups
Committee: David Moore, Luke Pittaway, and Ikenna Uzuegbunam
Summary: Angel investor groups are a critical part of the entrepreneurial financing ecosystem for early-stage companies. Angel investors part of these groups invest either alone or as part of a democratic fund. Many companies that submit proposals to angel investor groups are excluded from funding early in the process, and less than 30% of the companies invested in generate a return larger than the original investment. Computer simulations provide experiential learning exercises which soften the losses of real-life learning experiences. This research explores the impact of learning simulations on angel investors and entrepreneurs as they navigate the investment process.

Teaching Experience

2013 - 2017: Adjunct Instructor, Ashland University
Introduction to Entrepreneurship

  • Instructor for class teaching prisoners how to effectively create a business plan
  • Redesigned course to better fit needs of population being served and limitations
  • Directed student business plans to create usable document for real business

2016: Adjunct Instructor, Ohio University
Introduction to Management Information Systems

  • Taught introduction to MIS as part of the Integrated Business Cluster (IBC)
  • Evaluated class projects which spanned multiple courses & disciplines
  • Provided guidance and feedback on developing business plans for student teams
  • Redesigned course in online course management platform
  • Overall evaluation (Section 106, Spring 2016): 4.5 / 5 ("Effectiveness of instructor.")
    • Course mean (all faculty teaching course): 4.3 / 5 ("Effectiveness of instructor.")
    • 40 total students
  • Overall evaluation (Section 106, Fall 2016): 4.5 / 5 ("Effectiveness of instructor.")
    • Course mean (all faculty teaching course): 4.2 / 5 ("Effectiveness of instructor.")
    • 41 total students
  • Overall evaluation (Section 107, Fall 2016): 4.5 / 5 ("Effectiveness of instructor.")
    • Course mean (all faculty teaching course): 4.2 / 5 ("Effectiveness of instructor.")
    • 42 total students

Research in Progress

  • Fox, Alexa K., George D. Deitz, Marla B. Royne, and Joseph D. Fox, "The Face of Contagion: Consumer Response to Service Failure Depiction in Online Reviews," European Journal of Marketing, (status: under second-round review for special issue on "Neuromarketing").
  • Fox, Joseph D., Luke Pittaway & Ikenna Uzuegbunam, "Simulations in Entrepreneurship Education: Serious Games and Learning through Play," Entrepreneurship Education and Pedagogy, (status: under first round review).
  • Fox, Joseph D., Luke Pittaway, and Alexa K. Fox, "Venture Capital Investment in Artificial Intelligence: Do Online Communities of Practice Discuss Similar Opportunities?" International Review of Entrepreneurship, (status: under first-round review).
  • Fox, Joseph D., "Opportunity Discovery Using Artificial Intelligence," Target Journal: Entrepreneurship Theory & Practice, (status: manuscript in preparation for submission).
  • Fox, Joseph D., Luke Pittaway and David Moore, "A Documentation Analysis of Informal Angel Investor Groups," Target: Venture Finance, (status: manuscript in preparation for submission).
  • Fox, Joseph D., and Luke Pittaway, "How Entrepreneurs Learn from Failure: Linguistic Evidence Supporting the Grief Recovery Framework," Target: Journal of Business Venturing, (status: data analysis in progress).
  • Fox, Joseph D., and Ikenna Uzuegbunam, "An Exploratory Study of Philanthropic Giving in Social Ventures," Target: Journal of Business Venturing, (status: data analysis in progress).
  • Deitz, George D. Alexa K. Fox, and Joseph D. Fox, "I Agree to the Terms and Conditions: An Event Study of Privacy Breaches on Firm Performance," (status: data analysis in progress).
  • Fox, Joseph D., "Using Physiological Signals to Improve Educational Outcomes in Entrepreneurship Simulations," Target: Simulation & Gaming, (status: literature review in progress)
  • Crawford, Christopher, and Joseph D. Fox, "The Language of Entrepreneurial Outliers," (status: data collection in progress).

Book Chapters

Pittaway, Luke, Rachida Aissaoui, and Joseph D. Fox, "Social Construction and Entrepreneurial Opportunity," (status: under review for inclusion in book on Philosophy & Entrepreneurship).

Conference Proceedings

Fox, Joseph D., "Physiological Data & Entrepreneurship Simulations," Ohio University Educational Technology Conference, April 8, 2017, Athens, Ohio.


Research Assistant as part of Crawford, Christopher. (2017) Science of Organizations Grant for $205,000 from the National Science Foundation for Modeling the Emergence of Outliers in Entrepreneurship.