Vanja Djuric, MBA, MSM

Vanja Djuric, MBA, MSM
Title: Assistant Professor of Practice and Director of Analytics
Dept/Program: Department of Marketing
Office: POL 550C
Phone: 330 972-5649


  • Master of Science, Management - IS, The University of Akron, (August, 2011 and May, 2013)
  • Master of Business Administration, Kent State University, January, (2008 and May, 2009) - Successfully completed PhD necessary coursework, also working with Universidad Pontificia Comillas Doctorate Program, a partner to Ohio State University
  • Bachelor of Science in Business Administration - Successfully completed PhD level statistical courses-The University of Akron, (August, 2003 and May, 2006)

Professional & Academic Experience

Academic Experience

  • Director of Analytics - June, 2013 – Present
    • The Taylor Institute for Direct Marketing, College of Business Administration
    • Management of Research & Analytics projects
    • Visionary with regard to the current and future direction of analytics.
  • Visiting College Instructor - June, 2013 – Present
    • The University of Akron, College of Business Administration - Department of Marketing
    • Courses taught: Marketing & Sales Analytics; Marketing Research,Digital Marketing, Cross-Media Database Marketing


  • Project management
  • Advanced skills in Excel, Access, Project, Omniture, Coremetrics, Google Analytics, AdWords
  • Statistical analysis: SAS, SPSS, JMP
  • Datamining: SQL
  • Survey design and analysis: CVENT, Qualtrics
  • Social media analytics: Radian6,, Simply Measured, Sprout Social


Professional Publications

  • “State of the Industry: Powerful Voices” with 7 industry leaders (Jeffrey Hayzlett, Eober O’Connell etc), Journal of Print Solutions, January 2014, Volume 52, Number 1, page 22.