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At the heart of the Taylor Institute are our various Applied Learning Laboratories. The purpose of these Laboratories provide students and other stakeholders practical, hands-on learning that is both integrated with the Marketing Department curriculum and supplemental to what is being taught in the classroom.

This unique collection of research labs and facilities that make up the Taylor Institute also allow us to offer a complete selection of research capabilities and services. Experienced research faculty members, together with marketing practitioners, enhance our core competencies.

The Taylor Institute also offers the local business community the ability use of our facilities for meetings and events. Currently, several non-profit organizations and trade group chapters routinely use the Taylor Institute for regularly scheduled meetings. We are pleased to be able to offer this sort of outreach and support to the local community; this interaction helps make our students more aware of such organizations.