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CBA Alumnus Founds Alcohol Awareness Program


Andrew HayesCBA Alumnus, Andrew Hayes ’01, is an outstanding example of an individual giving back to his alma mater and his community.

In 2004, Hayes was involved in a near-fatal alcohol-related car accident in which he was at fault. This experience had a profound effect on Hayes and led him to dedicate his life to ensuring that additional lives are not lost at the hands of a drunk driver.  To this end, he founded the Self Hope Alcohol Awareness Program.

Through SelfHope, Hayes uses his firsthand experience and the mistakes he made to educate young adults about the dangers of drunk driving.   He speaks to young people in a variety of venues, from classrooms to conference rooms.  He was the keynote speaker for the 2nd Annual SADD Seminar hosted by the Cleveland Cavaliers at Quicken Loans Arena and each semester, he speaks to two CBA marketing classes.

In Spring 2010, students in Dr. Deborah Owens’ Innovative Marketing Strategy Class worked on a project to assist Hayes in developing SelfHope.

“As a  result of this  team’s  great work,  my  dream of  starting my motivational  speaking  business is  becoming  a  reality,” Hayes wrote to Dr. Owens.  “I cannot thank you enough.”

In the upcoming Fall 2010 semester, students in Dr. Prashant Srivastava’s Business Research Methods class will be working on developing evaluation tools for SelfHope.

Hayes holds a bachelor’s degree in marketing management from the CBA and a master’s degree in organizational development from Case Western Reserve University.  He is currently working on his MBA degree at Case.