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Fisher Institute and SMEI Akron to Host Sales Symposium


Fisher-Smei Symposium Registration

Keynote Speaker

Jeffrey Hayzlett

Jeffrey W. Hayzlett

Guest Speakers

Melanie Wood

Melanie Wood

Andrew Thomas

Andrew Thomas

Josh Gordon

Josh Gordon

On December 2, 2010, the CBA’s Fisher Institute for Professional Selling together with Sales and Marketing Executives International (SMEI) Akron will host a Sales Symposium at the Tangier Restaurant beginning at 1:00 p.m.

The keynote speaker for the event will be Jeffrey Hayzlett.

Hailed by Forbes Magazine as a “Celebrity CMO”, Hayzlett is widely recognized as one of the most influential marketers of our time.  He will talk about what he calls “The Mirror Test,” the title of his new book and a new way to look at a company’s marketing and sales strategy – “Give Your Business the Mirror Test – Is Your Company Really Breathing? Here’s How You and Your Company Must Adapt … or Die.”

Other guest speakers will be Melanie Wood, Andrew Thomas and Josh Gordon.

A dynamic, energizing, and results-oriented sales management consultant and speaker, Melanie Woods has more than 20 years of international experience at AT&T, IBM, and Advanstar Communications.  She will speak on “Using Key Sales Metrics to Diagnose and Improve Sales Rep Performance.” 

Andrew Thomas is an assistant professor of marketing and international business in the CBA, a New York Times bestselling business writer, and author/co-author of 15 books including “The Distribution Trap”. The title of his presentation will be “The Distribution Trap: Keeping Your Innovations from Becoming Commodities.” 

Josh Gordon is a #1 sales blogger and well known author of four books, including “Tough Calls” and “Presentations that Change Minds.”  He will discuss “What It Means to be Persuasive in the Age of Social Media, Electronic Media and Content Based Persuasion.” 

The evening will include a VIP Networking reception, dinner and book signing by Jeff Hayzlett.  The first 100 paid attendees will receive Hayzlett’s book.

To register, call 330-945-7740 or visit or