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Taylor Institute to Host Junior Achievement Business Challenge


On February 26, the Second Annual JA Business Challenge will be held from 7:45 am to 2:30 pm at the Taylor Institute for Direct Marketing.

The Business Challenge is a one-day business strategy tournament in which “companies” (teams of three high school students and one businessperson) will match wits in the competitive, technologically advanced industry of the Holo-Generator, a fictional/futuristic product that plays videos in the palm of your hand.

“Each “company” will be responsible for planning and executing every aspect of its strategy for manufacturing and marketing the Holo-Generator including price, production, marketing, capital investment, and research and development. The successful “company” will be selected on the basis of a performance index, a weighted measure of the company’s value and performance. 

At the end of the event, each student from the highest performing team will be awarded a $500 scholarship to be used for the post-secondary institution of their choice. In addition, the school will be awarded a cash prize and a trophy.

Twenty-eight teams made up of 84 students from 16 local high schools have registered for the event.

JA’s goals for the Business Challenge are to provide an opportunity for students to meet and interact with business people while learning about operating a business, and to generate revenue through sponsorships to provide more future enhancing programs to local students.

The blue chip sponsor of the event is Lockheed Martin.  Scholarships are sponsored by Exxon Mobil Chemical and the lunch sponsor is Papa John’s Pizza.  Other sponsors include EYEMG, The Goodyear Tire & Rubber Co., Bridgestone Americas, FedEx Custom Critical, Deluxe Corp., Firestone Polymers, Family Treasures Jewelers, Main Street Gourmet, and Country Pure Foods.   Media partners are WONE, WQMX and WAKR.

Junior Achievement is an organization dedicated to enabling students to develop financial literacy, workplace readiness and entrepreneurial skills through experiential, hands-on programs.