Sport Business

The Sport Business major provides a strong foundation in the core areas of business along with experience in applying business concepts in sport-specific settings. Students also will benefit from the program’s existing relationships with sports teams and organizations in the region.

Akron Advantage


The global sports industry continues to grow, providing ever-increasing employment opportunities. According to a recent report, Sports Global Market Opportunities and Strategies to 2030: COVID-19 Impact and Recovery, the global sports market was valued at approximately $390 billion in 2020 and is projected to grow by more than 50% to nearly $600 billion by 2025. North America accounted for 25% of the global market in 2020. The industry encompasses professional, intercollegiate, and community sports as well as facilities, sporting goods, licensed products, live sports events and media.

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For More Information:

Sport Business details

Contact: Dr. Erin Makarius

Career Opportunities


A Sport Business degree from the University of Akron College of Business can be expected to open up doors for students. Here are a few possible career paths you can choose to go into as a sport business major:

  • Program Leader
  • Administrator
  • Sales/Marketing
  • Licensing/Branding Specialist
  • Facilities/Operations Manager