Database Marketing Minor

Database Marketing involves the transformation of raw data into useful information that can be used in the formulation of marketing strategies.  Data is gleaned from different databases and organized into patterns and trends that provide the foundation for developing and conducting a successful marketing program tailored to the needs of a targeted group of consumers.

A total of 18 credit hours are required for this minor. The student must complete five required courses and one elective course. To be granted this minor, marketing majors must complete at least nine credit hours of 6600 courses in addition to the requirements for any other major, minor, or certificate that has been earned.

Required: Complete all courses (15 credit hours)

Course Number Course Name Credits
6500:324 Database Management for Information Systems (Fall only) 3
6600:335 Marketing Research 3
6600:375 Marketing and Sales Analytics 3
6500:425 Decision Support with Data Warehousing and Data Mining (Spring only) 3
6600:436 eCommerce 3

Electives - Complete One Course (3 credits)

6600:460 Business to Business (B2B) Marketing 3
6600:432 Integrated Marketing Communications 3
6600:438 Media Strategy 3
  Total Credits Required: 18

Akron Advantage

The program is accredited at the highest possible level by AACSB International - the Association to Advance Collegiate Schools of Business. The College of Business Administration is considered to be one of the best business schools by Princeton Review and ranked in the top 100 of all undergraduate programs by BusinessWeek.

Hands-On Research

You will work in teams on real-world business cases, applying your classroom knowledge to help solve problems facing local businesses.

Real-World Experience

You have an opportunity to gain practical professional experience through UA's cooperative education (co-op) and internship programs.

Sample Curriculum

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For More Information:

Department of Marketing

Contact: Elizabeth Freund

Career Opportunities

Career Outlook

Opportunities are growing in the field of marketing. Individuals with a high level of creativity and strong communications skills, as well as those with news media and interactive marketing skills, will enjoy strong job prospects.

Career Services

Career Services is located in Student Union 211, with another office in College of Arts and Sciences Building 126. Career Services provides career coaching and programming, and develops valuable relationships with employers and campus partners to provide students with many opportunities for experiential learning and career development.