Interaction 2018

Interaction 2018: Direct Marketing is Data-Driven Marketing: Making your Customer Data Actionable in your Marketing Efforts

Event Coverage

View the photo gallery from Interaction 2018

View the recap video from Interaction 2018

On Friday June 8, The Gary L. and Karen S. Taylor Institute for Direct Marketing located at the University of Akron’s College of Business explored the theme of data-driven marketing at Interaction 2018, its annual Thought Leadership event. Marketing experts from NE Ohio and around the country shared their experience in developing data-driven marketing campaigns that incorporate customer data to provide both personalization and context to ensure campaign success. Regardless of industry, company size, or product, marketers looking to leverage the data they already collect to become more data-driven in their marketing, attended this event.

In addition to hearing from our amazing speakers, the Taylor Institute honored Ms. Stacey Hawes with the Direct Marketer of the Year Award.

Stacey Hawes, Kaitlin Marvin & Vanja Djuric


  • Direct Marketer of the Year and Event Keynote - Stacey Hawes, President, Data Practice at Epsilo
    Download the Slide Presentation
    View the Presentation
  • Vanja Djuric, Faculty at The University of Akron, College of Business
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    View the Presentation
  • Kaitlin Marvin, Digital Analytics Architect, Progressive Insurance
  • Heather Hall, Engagement Manager, SBI | Sales Benchmark Index – Ms. Hall moderated a panel of data-driven marketing leaders.
  • Mark Donatelli, Managing Director, Winterberry Group – Panel Member
  • Paul Elliott, President of Consumer Brands, BrandMuscle – Panel Member
  • Dominic Litten, CMO, Budget Dumpster – Panel Member
    View the Panel Discussion