'Connected Knowledge': UA unveils new ad theme


As has become a University of Akron tradition, UA unveiled a new advertising theme during the 2013 Super Bowl. 

“This year, it’s all about what we call ‘connected knowledge,’” says Luis M. Proenza, president of The University of Akron. “The essence of The Akron Experience is to provide students with the knowledge to help solve difficult problems in today’s society, and connect students with resources and opportunities to ensure their success during college and after graduation.”

The advertising campaign includes television spots, print and online advertising. As in the past, UA's commercial will run regionally during the game at a much lower rate than what advertisers pay for a national spot.

“Our Super Bowl launch is designed to reach a broad audience throughout our region with a strong message about the quality of education here at The University of Akron,” says Wayne Hill, chief marketing officer and associate vice president. “In the world of advertising, it’s important to make a memorable impact. The technology behind the visuals in the 30-second spot delivers that high impact message to millions of viewers in northeast Ohio.”

Focus on engagement

The television ad features President Proenza, who is beginning his 15th year at the helm of the University. He has spoken often of three guiding principles of university engagement: Relevance, Connectivity and Productivity: “Merging innovation with broad-based education makes UA more relevant, more connected to the community and more productive in terms of economic, social and human wellbeing.”

In this ad, President Proenza speaks of how the campus community creates knowledge through research, connects that knowledge with business and industry to solve problems, connects students with opportunities to give them a head start in their career, and connects communities to improve our region and the world.

For more information about some of the ways in which Connected Knowledge is demonstrated, go to www.uakron.edu/get-connected.


Media contact: Eileen Korey, 330-972-8589 or korey@uakron.edu