How Michael Graham turned his passion into a thriving roller coaster engineering firm

For many kids, an obsession with LEGO sets and thrill rides is a childhood passion, but for University of Akron (UA) alumnus Michael Graham ’99, it was the blueprint for an extraordinary career. Graham is co-founder of The Gravity Group, a premier roller coaster design and engineering firm.

Graham’s fascination with engineering began in sixth grade when he learned that mechanical engineers design machines. His early years were filled with building projects — both from LEGO sets and whatever materials he could scavenge around the house. His interest in roller coasters took off after a family vacation, where he realized these thrilling rides were feats of engineering.

Despite his enthusiasm, Graham soon learned that breaking into the niche field of roller coaster design was statistically more challenging than becoming an astronaut. Undeterred, he pursued his passion while keeping a sensible alternative plan: aerospace engineering.

Graham chose UA for its hands-on engineering approach. He appreciated the University’s Zips Aero Design Team and the mentorship he gained from his professors, who assisted him in securing scholarships and guided his academic journey. While at UA, Graham’s roller coaster models gained recognition — one was even sold to the Ontario Science Centre in Canada for an exhibit.

After completing several co-op experiences with an aerospace pump company, Graham graduated and set his sights on the roller coaster industry. He landed a dream job at Custom Coasters International (CCI) in Cincinnati, where he contributed to the design of numerous wooden roller coasters, including The Villain at Six Flags Ohio (the former Geauga Lake amusement park).

In 2002, CCI faced financial difficulties and went bankrupt, leaving Graham and three other engineers at a crossroads. Instead of searching for new jobs, they took a leap of faith and co-founded The Gravity Group.

“We started with four computers, four guys and no venture capital — just a passion for designing roller coasters,” Graham recalls.

Operating from home before remote work was trendy, the team secured engineering contracts, slowly building a reputation. Over the years, their expertise expanded beyond design into manufacturing and general contracting through their sister company, Gravitykraft Corporation. Today, The Gravity Group boasts a 32,000-square- foot headquarters and a global portfolio of award-winning roller coasters.

Additionally, Graham’s talent for building roller coaster models created a separate business path. His work caught the eye of
 Jack Rimer, an entrepreneur in the hobby industry, and together they formed Coasterdynamix, a company now known worldwide for its roller coaster models and souvenirs, found in nearly every amusement park.

Reflecting on his career, Graham emphasizes the value of hands-on experience and industry networking. He advises engineering students to attend trade shows, connect with professionals and get involved in standards organizations like The American Society for Testing and Materials.

“Networking is key,” shares Graham. “Face- to-face interactions are far more effective than sending a digital resume into the void.”

He also champions entrepreneurship courses for engineering students. “I wish I had more business education. Whether you work for a big corporation or a startup, understanding the business side of engineering is incredibly useful,” he said.

From building LEGO creations as a child to engineering some of the most thrilling rides in the world, Graham’s story is a reminder
that childhood dreams can indeed become lifelong careers — especially when paired with the right education and a willingness to take the plunge.

By Bree Sabin