Institutional Marketing has a new name, one that more accurately reflects the department's dual responsibilities: University Communications and Marketing.
The change was recommended by the department's leaders, Eileen Korey, who is the chief communications officer, and Wayne Hill, who is the chief marketing officer.
UA has launched a multimedia campaign that touts the lifetime value of an Akron degree (greatest among Northeast Ohio public universities); the link between our strong internship/co-op program and jobs at Goodyear, Timken, Summa and other major employers; and the $120 million in student awards that UA offers annually, making college more affordable for more people.
In addition to this new commercial, the "Doors of Opportunity" campaign also includes online and newspaper advertising, billboards, Web, social media and e-mail.
This year's Report to the Community describes the strengthened ties between UA and its community, and it looks back at the last 15 years of progress.
Every day, stories about UA's excellence in teaching, research and service appear in TV broadcasts, blog posts and newspapers. Here are some of the most recent stories.
Akron Mock Trial Team Wins National Championship
WAKR-AM, April 21
Team members Joseph Darwal and Elizabeth Emanuel, along with Coach Kevin Kita, join Jasen Sokol to discuss the national win.
If you throw a gecko at Teflon, will he stick? UA researchers found the answer
Akron Beacon Journal, April 20
Groundbreaking gecko research is featured.
‘Missing middle’ between research and production
Akron Beacon Journal, April 19
President Luis Proenza co-authored an op-ed on a recent regional meeting of the Advanced Manufacturing Partnership.
Australian brush-turkey eggs inspire ideas for germ-resistant coatings
Phys.org, April 15
UA researchers reveal that the Australian brush-turkey’s eggshell surface blocks bacteria. More coverage: Nature, Business Standard.
Black Male Summit growing in stature
Cleveland Plain Dealer, April 12
UAs seventh annual Black Male Summit brought together more than 1,300 individuals dedicated to empowering young black men to succeed in college and beyond. More coverage: Akron Beacon Journal, WKYC-TV,
Foundation creates veteran scholarship
Akron Beacon Journal, April 9
UA’s leadership in providing comprehensive academic and support services to student-veterans and service members was in the spotlight when state officials visited UA to see how its success can be replicated at other campuses to advance Ohio’s mission to value veterans. More coverage: Cleveland Plain Dealer.
Make A Difference Day Awards: College gives aid
USA Today, April 4
UA receives national recognition for its Make a Difference Day volunteerism.
New discovery finds missing hormone in birds
UA professors of biology R. Joel Duff, Richard Londraville and Amy Milstead, associate biology professor Matthew Shawkey, undergraduate students Cameron Schmidt and Donald Gasper, and former Integrated Bioscience doctoral students Jeremy Prokop and Hope Ball discovered leptin in birds.
University of Akron hosts national manufacturing workshop
Akron Beacon Journal, April 2
UA hosted an AMP 2.0 (Advanced Manufacturing Partnership) regional workshop, at which President Luis Proenza and alumna and advisory board member Sandra Pianalto were key speakers. More coverage: Crain's Cleveland Business, Cleveland Plain Dealer.