The Marketing major at the College of Business helps students develop skills so they can create committed customers through product development, branding, customer service, distribution, pricing, and promotion. The curriculum addresses topics like buyer behavior, marketing research, marketing and sales analytics, brand management, and more, as well as a special emphasis on sound decision-making based on customer, competitor and market information.

A key element of our program is the “Professional Experience” which is designed to ease your transition from academics to industry. All marketing majors will participate in the Marketing Capstone course which will allow you to consult with a major firm in the region. You will also choose between a marketing internship or three 1 credit courses in our new Professional Workshop program. These workshops, taught by area executives, will deal with cutting edge marketing issues.

Akron Advantage

All College of Business programs are accredited at the highest possible level by AACSB International (the Association to Advance Collegiate Schools of Business). In addition, our business school is one of only 171 schools that have earned separate accounting accreditation. The College has been consistently rated as one of the best business schools in the nation by the Princeton Review and ranked in the top 100 of all undergraduate programs by BusinessWeek magazine.

Our close ties to regional businesses provide many benefits for our students. Business executives share their expertise as mentors and guest lecturers in classes, and provide valuable advice on program and course content, helping to keep our curricula fresh, relevant and rigorous. Students gain valuable hands-on experience through group projects that assign them to solve problems for local businesses and by participating in co-op and internship programs at regional companies.

We are able to provide our students with training in cutting-edge technology as a result of our academic alliances with technology vendors such as SAP, Microsoft and Oracle.

Our active student organizations enable our students to enrich their college experience by providing opportunities for them to apply knowledge and skills gained in the classroom, and by opening doors to new friendships, networking, professional growth, and even jobs.  Many of our student organizations have excelled in regional and national competitions, often against highly regarded colleges and universities across the country.

Hands-on Research

You will work in teams on real-world business situations, applying your classroom knowledge to help solve problems facing local businesses. You will use state of the art research tools and have access to up-to-date databases and company research. Projects span the possibilities of large and small, corporate and not-for-profit enterprises.

Recent Placements Include:

  • The J.M. Smucker Company
  • The Goodyear Tire and Rubber
  • FirstMerit Bank
  • PNC (formerly National City Bank)
  • Step2 Company
  • GOJO Industries
  • Strategic Marketing Associates

Marketing Student Organizations:

The College of Business and University of Akron offers a variety of general business student groups:

Sample Curriculum

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For More Information:

Marketing Detail

Contact: Dr. Deborah Owens

Career Opportunities

Degrees and Preparation

A degree in marketing paves the way for a variety of careers in such areas as:

  • ecommerce and social media
  • direct interactive marketing
  • brand management
  • customer relationship management
  • product development and planning
  • physical distribution and channels
  • industrial buying
  • retail buying and merchandising
  • marketing research


Research shows that employers are using internships to find qualified full time employees.  Hence, they are becoming a near mandatory means for students to make the transition from academics to business.  The strong ties between the regional business community and the University of Akron give our students a wide array of internship choices.  Our in-house internship placement program simplifies the process and improves outcomes.  Marketing students rate their internships among their best experiences in the program.

Career Outlook

Opportunities are growing in the field of marketing. Individuals with a high level of creativity and strong communications skills, as well as those with news media and interactive marketing skills, will enjoy strong job prospects. The Career Center creates links among students, alumni and area professionals to optimize placement of University of Akron graduates.

Career Services

Career Services is located in Student Union 211, with another office in College of Arts and Sciences Building 126. Career Services provides career coaching and programming, and develops valuable relationships with employers and campus partners to provide students with many opportunities for experiential learning and career development.