
In this evidence-based session, students will explore the wide spanning discipline of Marketing and learn why Marketing is BOTH an art and a science. Through the use of current examples, students will gain a better understanding of what modern marketing entails, as well as what a career in Marketing may look like. Additionally, students will identify some of the latest trends in Marketing. The main goal of this session is to demonstrate how marketing creates value for consumers, companies, careers, and society at large.