The Marketing Management major at the College of Business Administration (CBA) helps students develop skills so they can create committed customers through product development, branding, customer service, distribution, pricing, and promotion. The curriculum addresses topics like buyer behavior, marketing research, marketing and sales analytics, brand management, and more, as well as a special emphasis on sound decision-making based on customer, competitor and market information.
A key element of our program is the “Professional Experience” which is designed to ease your transition from academics to industry. All marketing management majors will participate in the Marketing Capstone course which will allow you to consult with a major firm in the region. You will also choose between a marketing internship or three 1 credit courses in our new Professional Workshop program. These workshops, taught by area executives, will deal with cutting edge marketing issues.
In addition to completing all required courses for their major a student must also maintain certain cumulative GPAs to graduate:
Resources are available to help you learn more about the school and major, determine class schedules, requirements, and progress toward you degree.
Before you apply to The University of Akron, contact our Undergraduate Recruiter to answer your questions. Current UA students who want to be admitted to a major should be sure to visit an undergraduate Academic Adviser.
Graduation Planning Summary (GPS). The GPS is a document that lists course titles and additional, supplemental information for you as a Marketing Management student. When you are admitted to the CBA, you will review the GPS with your adviser, and use it in conjunction with the Degree Progress Report (DPR) (see below). Download your Marketing Management GPS.
Once you are admitted to The University of Akron, you’ll use the Degree Progress Report (DPR), which is an online tool you can use to view data regarding course requirements. DPR outlines your degree requirements, marks completed courses, and shows your remaining coursework.
The Marketing Management Major offers professional experiences designed to help your transition into industry. Professional Experience is a key element of our major and is designed to ease your transition from academics to industry. All Marketing Management majors participate in the Marketing Capstone course, which will allow you to consult with a business in the region. You also choose between a marketing internship or three 1-credit courses in our Professional Workshop program. These workshops, taught by area executives, will address real world marketing issues.
University general education requirements are offered each semester, including over the summer. CBA core classes also are available each semester, including summer. Please note that the number of sections available is often less during the summer semester.
Courses for your major are offered both fall and spring, although every course is not offered every semester.
Learn more about CBA marketing students, marketing careers, organizations that have recently hired CBA graduates, and much more on the Marketing Department page
Once you are a student, The University of Akron and the College of Business offer tutoring services for additional help in many subjects.
The College of Business Administration is associated with many student organizations through which you can expand your classroom learning and enhance your leadership, organizational and interpersonal skills. Within these organizations you will meet students from diverse backgrounds and will have opportunities to interact with business professionals, participate in competitions and organize community service projects. Students are encouraged to actively participate in the organization(s) of their choice.