Lisa Arthur - 2013 Recipient
Lisa Arthur, CMO Teradata Applications, serves as an industry thought-leader driving Integrated Marketing Management (IMM) applications for Teradata Corporation. A 30-year technology industry marketing veteran, Lisa has received numerous awards and is a frequent speaker and prolific writer who masterfully combines a distinctive energy and enthusiasm with her depth of knowledge when sharing her thoughts on today’s most compelling marketing topics.
Arthur's recent honors include the DMNews 2013 “Marketing Hall of Femme” honoring today's top women marketers, the American Business Association's 2012 Gold “Stevie Award” for Marketing Executive of the Year, and in both 2012 and 2011 she was named a “Woman to Watch” by the Sales and Lead Management Association. She is also a Trustee with the Marketing Sciences Institute.
Big Data Marketing: Engage Your Customers More Effectively and Drive Value will be published by Wiley Publishing in October 2013, promoted globally, and made available world-wide in English through Teradata.com and wherever books and e-books are sold