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James Moorhead - 2014 Recipient

James Moorhead is Senior Vice President & Chief Marketing Officer at DISH Network where he has spent the last several years successfully leading a company-wide business transformation and turnaround. James has led a number of key subscriber and revenue growth initiatives including the launch of the company’s satellite internet service, dishNET, and promotional partnerships with Apple and Southwest Airlines.

His responsibilities at DISH include the entire Marketing function: Digital, E-commerce, Brand, Direct Acquisition Marketing, Channel Marketing, Upsell and Cross-Sell Marketing, Referral, Market Research and Consumer Insights, Analytics, the Internal Creative Agency, and Marketing Finance and Operations. Those responsibilities encompass marketing to the General Market, Hispanic & International consumer groups for both satellite TV & broadband Internet.

Prior to joining DISH, James produced a successful track record of building Health Care and Beauty and Grooming brands at Procter & Gamble including Prilosec OTC, Vicks, Zest, Old Spice and Gillette. James managed a number of initiatives including new products, advertising campaigns and brand re-launches. Additionally, he owned relationships with P&G’s top customers including Walmart, Target, CVS and Costco. He led the development and execution of advertising campaigns that have won 14 Cannes Lions, 8 Effies and one Emmy, including 2 Cannes Grand Prix, the Grand Effie and the Emmy for “Best Commercial.”