Communication Fundamentals

Communication is the process of conveying information. In today's world, there are a variety of mediums to do just that, including radio, television, publications, the internet and social media.

The School of Communication houses a comprehensive program that leads to varied careers in the communication field. The flexible programs offer the diversity to gain advanced communication skills and meet the needs of the 21st century workplace.

Students may select from three concentrations under our Bachelor of Arts in Communication degree:

  • Media Studies prepares students for careers in video production, radio/TV and journalism. Students study the business models of the media industries along with media law and theory. They acquire practical skills in writing for different media platforms and video production. Details on Media Studies.
  • Public Relations prepares students for corporate or nonprofit workforces. Students develop important skills – writing, creating strategies, building tactics and objectives, and evaluating public relations cases. These skills will serve the students throughout their lives and careers. Details on Public Relations.
  • Communication Studies equips students with the knowledge and skills needed to develop, evaluate and critique organizational, interpersonal and public messages. Courses in this area prepare students to communicate effectively in relationships, workplaces and the broader democratic context. Details on Communication Studies./li>


  • Professional Social Media certificate is open to any major, degree or community member. It serves as formal training and evidence of your preparation in the subject. You will learn to generate content, use analytics to measure success, and create a complete social media campaign for a real client as your final project.

Our Faculty

  • are innovative and interactive
  • use multimedia technology to enhance classroom learning

Akron Advantage

Hands-on Experience

The School of Communication offers an array of hands-on learning experiences: 

  • media production labs
  • desktop publishing facilities
  • social media lab
  • television production studio
  • post-production suites and multimedia classrooms
  • WZIP-FM, student-run radio station serving Northeast Ohio
  • Z-TV student-run television station

Real-world Experience

Through the School of Communication's Internship Program, students can work during a semester or a summer in a variety of areas, including:

  • public relations
  • organizational communication
  • news
  • radio and television
  • new media
  • media production
  • media copywriting
  • event planning
  • sports marketing
  • promotional publications
  • training methods

Recent placements include: 

  • Walt Disney World
  • WKYC-TV in Cleveland
  • Akron Beacon Journal
  • Cleveland Plain Dealer
  • 97.5 WONE-FM Radio
  • 98.1 WKDD-FM Radio
  • Salvation Army
  • West Side Leader
  • Akron Zoo
  • YWCA
  • Akron, Boys and Girls Club of Akron

Communication Student Organizations

Interact with other communication students and professionals in the field through organizations such as: 

Sample Curriculum




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    For More Information:

    School of Communication

    Contact: School of Communication

    Career Opportunities

    Degrees and Preparation

    A degree in communication offers a wide range of career opportunities, such as:

    • television programming and operations
    • television or radio broadcasting
    • news reporting and editing
    • public or media relations
    • special events planning
    • corporate or industrial communications
    • human resources
    • training and development
    • business
    • law

    Career Outlook

    Opportunities continue to grow in the communication field, particularly in new media areas, such as online newspapers and magazines.

    Career Services

    Career Services is located in Student Union 211, with another office in College of Arts and Sciences Building 126. Career Services provides career coaching and programming, and develops valuable relationships with employers and campus partners to provide students with many opportunities for experiential learning and career development.