Professional Social Media Certificate

The Professional Social Media Certificate is open to students of any major, as well as professionals. It serves as formal training and evidence of your preparation in the subject.

You will learn to generate content, use analytics to measure success, and create a complete social media campaign for a real client as your final project for the course, Advanced Strategic Social Media, giving you a hands-on experiential learning opportunity.

“The number of jobs that request or require skills and knowledge in social media is continuously growing, yet there are still very few educational credentials available to help students demonstrate a mastery of this expertise that organizations need. This certificate is a concrete way for current students and professionals already in the field to obtain formal training in social media, as well as gain evidence of their preparation.”

Julie Cajigas, associate professor of practice in the School of Communication

Courses

To earn your Professional Social Media Certificate, you must complete the following courses (12 credits):

  • Principles of Social Media
    7600:209 - available fall and spring. 
    Possibly offered in the summer, based on enrollment.

  • Multiplatform Production
    7600:210 - available fall and spring.
    Possibly offered in the summer, based on enrollment.
  • Advanced Strategic Social Media 
    7600:429 - available fall semester 2018.
    Possibly offered in the spring, based on enrollment.

  • Advanced Topics in Media Writing (New Media Writing) 
    7600:487 - available fall semester 2018.
    Possibly offered in the spring, based on enrollment.

Curriculum guide

Please note: As demand for the certificate increases, so should the availability of courses. It is expected that the program will be offered in a fully online format, as well.

How to enroll

Current students:

  • To enroll or get more details, contact your advisor or Julie Cajigas, associate professor of practice in the School of Communication.
  • Courses already taken can count towards this certification.

Prospective students/professionals:

  • To enroll for this certificate, contact UA admissions.
  • For questions about the program or courses, contact Julie Cajigas, associate professor of practice in the School of Communication.