Shu (Scott) Li, Ph.D.

Shu (Scott) Li, Ph.D.

Title: Assistant Professor
Dept/Program: School of Communication
Office: Kolbe Hall 110B
Phone: 330-972-4375
Curriculum Vitae: Download in PDF format


Shu (Scott) Li is an Assistant Professor in the School of Communication at the University of Akron. His research focuses on interpersonal influence, health persuasion campaigns, and nutrition intervention for healthy eating. In his most recent project, Scott investigated how message effects passed through interpersonal communication and produced individual health outcomes by identifying recurring patterns in the content and structure of campaign-induced conversations. His work has been featured in Journal of Health Communication, Human Communication Research, and Health Communication. 


Interpersonal influence; health persuasion campaign; nutrition intervention for healthy eating & obesity prevention


Dillard, J. P., Li, S. S., & Cannava, K. (2020). Talking about sugar-sweetened beverages: Causes, processes, and consequences of campaign-induced interpersonal communication. Health Communication. 37(3), 316-326.

Dillard, J. P., & Li, S. S. (2020). How scary are threat appeals? Evaluating the intensity of fear in experimental research. Human Communication Research, 46(1), 509-532.

Dillard, J. P., Kim, J., & Li, S. S. (2018). Anti-sugar-sweetened beverage messages elicit reactance: Effects on attitudes and policy preferences. Journal of Health Communication, 23(8), 703-711.

Krcmar, M., McGloin, R., & Li, S. S. (2018). “What is my Call of Duty?”: Exploring the importance of player experience in a first-person shooter video game. Journal of Gaming & Virtual Worlds, 10(2), 167-187.


  • Ph.D., 2022, Pennsylvania State University
  • M.A., 2016, Wake Forest University
  • B.A., 2009, University of Shanghai for Science & Technology


Health Communication, Persuasion, Communication Research Methods, Public Speaking

Areas of Responsibility

Health Communication; Strategic & Organizational Communication