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Learning Environments at the College of Business

The College of Business is located in the 81,000 square foot four-story College of Business Building and on the fifth floor of the Polsky Building, a block away from the CoB and connected by skywalks. The CoB building houses the college’s offices, classrooms, computer laboratories, and advising services. The departments of Finance, Management, Marketing, the George W. Daverio School of Accountancy, the Fitzgerald Institute for Entrepreneurial Studies, the Fisher Institute for Professional Selling, the Institute for Global Business, and the Institute for Leadership Advancement share the building. All undergraduate and graduate programs are fully accredited by AACSB International — The Association to Advance Collegiate Schools of Business, with a separate accreditation for the George W. Daverio School of Accountancy. AACSB International is the most prestigious accrediting agency for business schools and AACSB accreditation represents the highest standard of achievement for business schools worldwide. Less than five percent of the world’s 13,000 business programs have earned AACSB accreditation and only two percent have attained the dual accreditation held by the College of Business.

Computer Laboratories

Tiered, amphitheater-style classrooms permit close contact between students and professors. The CoB Computer Laboratories provide students with almost 290 personal computers and laptops. This facility consists of three teaching labs, the Milton and Henrietta Kushkin homework lab, and two portable laptop carts. The teaching labs are each equipped a minimum of 44 student stations. One of these teaching labs is equipped with distance learning capabilities. The homework laboratory contains more than 75 computers for students. Each PC is equipped with Windows 7, Office 2013, Project 2013, Visio 2013, Oracle 12c, Visual Studio 2013, Adobe Creative Suite 6, SPSS, and many other software applications. When not used in classes, laptops are available to be checked out for use in the CoB building.

Sales Laboratory

The Carl V. and Clyde A. Fisher Sales Laboratory provides the college with six group lab rooms connected by one-way mirrors to a central monitoring and control room. Sophisticated audiovisual equipment permits the recording of activities in each lab room which can then be shown to students to provide immediate feedback. This facility is a key resource in college programs for training in sales, sales management, negotiation, leadership, and employment interview preparation.

Finance Laboratory

The Mary S. and David C. Corbin Finance Lab is a state-of-the-art facility that provides an advanced learning environment by offering students the unique opportunity of pulling information from a wide range of sources and presenting it simultaneously on multiple screens. It features five workstations with computer access to Internet financial databases, financial news sources (e.g. CNBC), databases such as WRDS, which includes Compustat and CRSP, and slightly delayed trading data. A sixth projector/screen is linked to an instructor’s station.

Analytics Laboratory

The Becky Babcox Business Analytics Lab was established in 2014 as part of an effort to emphasize business analytics in the undergraduate Business Core Curriculum. This state-of-the-art collaborative lab has 44 student stations and and 11 collaborative stations to provide an optimized and dynamic environment for students to gain hands-on training in all aspects of business modeling.

Direct Marketing Institute

The Gary L. and Karen S. Taylor Institute for Direct Marketing occupies approximately 32,000 square feet on the fifth floor of the Polsky Building. The facility boasts a creative lab, an analytical lab, a call center, an applied research center, several direct response laboratories, a student learning suite, an entrepreneurial incubator, offices for the Institute and an executive education suite. The college’s direct marketing and executive education programs are housed in these facilities.

Applied Marketing Research Laboratory

The Benjamin and Nancy Suarez Applied Marketing Research Laboratories, located on the fifth floor of the Polsky Building, feature a Cognitive Research Laboratory with state-of-the-art technologies focusing on techniques such as eye tracking and brainwave and physiological analyses; a Marketing Intelligence Laboratory with eight workstations and two teamwork stations where students and faculty can develop comprehensive market intelligence reports; an Experiential Research Laboratory where students and businesses use techniques such as facial coding software to test the effectiveness of various types of advertising; and the Suarez in the Square Classroom, a class space built in an amphitheater format.

Offices, Conference Rooms, and Study Spaces

The CoB building houses five conference rooms and more than 150 faculty, staff and student organization offices. Offices of 15 active business student organizations are located in the James Dunlap Student Organization Suite just off the building’s atrium lobby. Student organizations offer opportunities for development of social, professional, leadership, and networking skills through interaction with business professionals and other students.

Academic advising services for both graduate and undergraduate students are easily accessible on the second (undergraduate) and fourth (graduate) floors. Study spaces, where students can work individually or in groups, are located throughout the CoB building, and a Study Lounge, open to all CoB students, is housed in an adjoining building. The Study Lounge provides carrels for quiet individual study and tables where up to four students can study together. There is also a room equipped with a white board where groups can collaborate on projects.