Marketing, BBA
Program Details
- Location
- Akron Campus
- Level
- undergraduate
- Degree/Program Type
- Bachelor of Business Administration / major
- Format
- In-person
- Course Info
- Course Info
- College
- Dean's Office, College of Business
- School/Department
- Department of Marketing
Program Contact
- CoB Undergraduate Advising
-
CoB Undergraduate Advising
Overview
Our Bachelor of Business Administration in Marketing gives you the tools to thrive in today’s competitive business landscape. You’ll build practical skills in research, sales, digital marketing, and analytics – all while shaping your own path.
Learning is hands-on and immersive, with opportunities to work on real client projects, intern with leading companies, and sharpen your skills in cutting-edge facilities like the Fisher Institute for Professional Selling, Suarez Applied Marketing Research Labs, and Taylor Institute for Direct Marketing housed in the Department of Marketing. You won’t just learn marketing – you’ll experience it.
Admissions Requirements
The University of Akron Bulletin acts as a guide for degree requirements, however official requirements are established at the time of transfer and admission to the degree-granting college. Once enrolled, students should refer to the degree progress report which is definitive for graduation requirements.
See degree requirements for the BBA in marketing here.
See a recommended sequence of courses here.
Career Outcomes
A degree in marketing paves the way for exciting career opportunities across multiple industries. Our graduates work in roles such as:
Digital Marketing Manager
Content Strategist
Marketing Data Analyst
Product Marketing Manager
The marketing major is part of the Department of Marketing within the UA College of Business. Here’s a closer look at what you’ll learn.
Your required and elective marketing courses may include:
- Marketing Research
- Consumer Behavior
- B2B Marketing
- Data Visualization
- Brand Management
- Marketing & Sales Analytics
The Akron Advantage
Our experience-rich, career-focused program will set you up for success after graduation.
Career readiness is crucial. All College of Business students participate in our Experience Guarantee professional development program. You’ll choose from a mix of required and optional experiences, all geared to help you make connections and find your dream job after graduation. These could include:
- Resume workshops
- Professional online profile development (LinkedIn, Handshake)
- Career fairs
- Suit-up week activities
- Guest speakers
- Mock interviews
- Company visits
- Leadership development courses
Career readiness is crucial. All College of Business students participate in our Experience Guarantee professional development program. You’ll choose from a mix of required and optional experiences, all geared to help you make connections and find your dream job after graduation. These could include:
- Resume workshops
- Professional online profile development (LinkedIn, Handshake)
- Career fairs
- Suit-up week activities
- Guest speakers
- Mock interviews
- Company visits
- Leadership development courses
Akron Means Business
Being AACSB-accredited, this program is part of the University’s nationally ranked College of Business.
Top 1% of business schools
We’re among a few business schools worldwide to achieve dual AACSB-accreditation for business and accounting.
Small Class Sizes
With an average class size of fewer than 30 students, you’ll have the opportunity to build strong connections with both your professors and classmates throughout your time at UA.
30+ Career-Focused Events Each Year
From networking with industry leaders to practicing mock interviews and exploring internships, students have endless opportunities to get career-ready and confident for what’s next.
Ways to Get Involved
As a marketing student, you’ll find countless ways to get involved beyond the classroom, from student organizations like the American Marketing Association to networking events and career fairs that connect you with top companies and real-world experience.
Keep Exploring
Take the next step. Learn more about joining the Akron Zips community.
"As a first-generation college student, my time at the University of Akron was truly transformational — connecting me with world-class faculty, industry leaders, and real-world projects that allowed me to experience business. Thanks to my education at UA, I felt fully prepared to step into my career at Smucker's."
