Guidelines for logos and sub-brands

Logo

The Universisty of Akron logo (also known as the mark or wordmark) is the simplest representation of our visual identity, so it’s important to ensure its consistent use across media in order to build a strong, cohesive brand.

All materials from the University should bear the wordmark and comply with the standards outlined on these pages.

Graphic showing the preferred area of nonencroachment for the UA wordmark

DOWNLOAD THE WORDMARK

For experienced designers

Download the complete, compressed package. File includes all color variations in both horizontal/vertical orientations in .png and .eps formats, and are meant for use in professionally printed materials.

You will be unable to open an eps file directly unless you have Adobe Illustrator.

For web and Microsoft Office

GUIDELINES FOR THE WORDMARK

  1. The appearance of wordmark is never modified.
  2. The wordmark is not to be screened. 
  3. To avoid stretching or skewing the wordmark simply click on any four of the corner points of the window that contains the mark and drag in or out to reduce or enlarge it.
  4. Type is never to be printed over the wordmark.
  5. Fonts included in the wordmark should not be substituted, stretched, condensed, etc. 

Sesquicentennial mark

A special lockup exists to celebrate the University’s momentous sesquicentennial. See how to add this to your email signature.

For experienced designers

Download the .eps file

For web and Microsoft Office

You will be unable to open an eps file directly unless you have Adobe Illustrator.

Sub-branding for colleges and departments

This section contains approved sub-branding typography for each of the University’s colleges and schools.

The sub-brands can appear in one, two, and three color versions using the university official logo colors.

To maintain the integrity of our brand, use only these sub-brands in your university communications.

No individual college of department logos should be created or used.

Example of a sub-brand for a University of Akron college or departmen

ZIPS ATHLETICS

The athletics site, GoZips.com, has the athletic marks for download on its brand guidelines page.

Need help?

For assistance, email ucm@uakron.edu.