Media Studies, BA
Program Details
- Location
- Akron Campus
- Level
- undergraduate
- Degree/Program Type
- Bachelor of Arts / major
- Format
- In-person
- Course Info
- Curriculum guide
- College
- Buchtel College of Arts & Sciences (BCAS)
- School/Department
- School of Communication
Program Contact
- Juan E Contreras, M.A.
-
Professor of Practice & General Manager, ZTV
330-972-5870
Overview
UA's Media Studies program delivers hands-on training in storytelling and multimedia production, equipping learners with practical skills for today’s dynamic media landscape. Students apply knowledge of industry dynamics, theory, law, and ethics to create responsible, engaging content across digital, broadcast, and streaming platforms. Whether you’re producing podcasts, directing videos, or managing social media projects, this program prepares you to innovate and lead with integrity in today’s fast-changing media environment.
Admissions Requirements
Students must meet the general admissions requirements of The University of Akron.
Career Outcomes
The Media Studies degree prepares graduates to thrive in today’s diverse and fast-changing media environment, building dynamic careers in video production, broadcasting, and digital media. Our alumni work with major media networks, launch their own production companies, and create compelling content across industries. Common roles include announcer, news anchor, sports reporter, production director, show producer, broadcast sales manager, and social media specialist, proof that real experience leads to real opportunity.
Say YES to Career-Ready Communication
Build career-ready communication skills through specialized degree paths, real-world experiences, and add certificates that help you stand out in today’s competitive job market.
Four Concentrations
Customize Your Path
Choose from Media Studies, Public Relations, Communication Studies or Organizational Supervision to focus your degree.
Real-World Practice
Put Your Skills to Work
Gain hands-on experience and collaborate with real clients through community-engaged projects, internships, co-curriculars, and student clubs.
Expand Your Skills
Add Career-Focused Certificates
Build additional expertise with certificates in areas like social media, political communication, and business leadership.
Explore Undergraduate Certificates
WZIP-FM 88.1
Go live on the air, produce shows, and build your resume at one of the top student-run radio stations in the country.
ZTV
Create, film, edit, and star in original video productions while building professional media skills in a fun, collaborative environment.
PRSSA
Connect with communication professionals, hear from industry leaders and gain career insights through Public Relations Student Society of America (PRSSA) events and networking opportunities.