Friday, June 8, 2018 | 11:30 – 4:30 PM
Registration and Networking 11:30 | Lunch will be served at 12:30 | Reception begins at 4:30
Direct Marketing is Data-Driven Marketing: Making your Customer Data Actionable in your Marketing Efforts
The Gary L. and Karen S. Taylor Institute for Direct Marketing located at the University of Akron’s College of Business Administration will be exploring this theme at Interaction 2018 Thought Leadership event. Marketing experts from NE Ohio and around the country will share their experience in developing data-driven marketing campaigns that incorporate customer data to provide both personalization and context to ensure campaign success. Regardless of industry, company size, or product, all marketers looking to leverage the data they already collect to become more data-driven in their marketing, should attend this event.
In addition to hearing from our amazing speakers, the Taylor Institute will also be honoring Ms. Stacey Hawes with the 2017 Direct Marketer of the Year Award.
- Direct Marketer of the Year and Event Keynote - Stacey Hawes, President, Data Practice at Epsilon
- Vanja Djuric, Faculty at The University of Akron, College of Business Administration
- Kaitlin Marvin, Digital Analytics Architect, Progressive Insurance
- Heather Hall, Engagement Manager, SBI | Sales Benchmark Index – Ms. Hall will moderate a panel of data-driven marketing leaders.
- Mark Donatelli, Managing Director, Winterberry Group – Panel Member
- Paul Elliott, President of Consumer Brands, BrandMuscle – Panel Member
- Dominic Litten, CMO, Budget Dumpster – Panel Member
Interaction 2018 will take place on Friday, June 8, 2018. Registration check-in and networking will begin at 11:30. Lunch will be served at 12:30. Immediately following the event, you will have your chance to meet with other attendees and our keynote speakers at our event reception, starting at 4:30. Parking passes will be sent via email prior to the event. The Taylor Institute is located on the 5th Floor of the Polsky Building on the campus of the University of Akron.Address:
225 South Main Street.
Akron, OH 44325
Sponsorship & Registration Information
New for 2018, there will be two levels of corporate sponsorships:
Gold Sponsorships (3 available) are $1,000. Gold sponsorships includes 8 tickets to Interaction 2018. The sponsorship will also include your company logo featured on event marketing material, at your table, and your organization will be recognized at Interaction and in social media as a Gold Sponsor. In addition, the companies that purchase the Gold Sponsorship will be able to provide a 5-minute overview of their company in front of the attendees during the event. And as a final benefit, one member of the Gold Sponsorship company will be invited to the Taylor Institute Corporate Partner Board Dinner the night prior. Not only will they enjoy a nice dinner with members of the Taylor Institute Corporate Partner Board, and our keynote speaker will also be in attendance.
Corporate Table Sponsorships (8 available) are $500.00. Table sponsorships includes 8 tickets to Interaction 2018. The sponsorship will also include your company logo featured on event marketing material, at your table, and your organization will be recognized at Interaction and in social media as a Corporate Table Sponsor.
Individual Registrations are $50.
For questions on sponsorship opportunities, please contact Jacob Farrar- firstname.lastname@example.org. Sponsorships can be purchased through the Registration website.
About the Taylor Institute and the University of Akron College of Business Administration
The Gary L. and Karen S. Taylor Institute's mission is to inspire and develop future business leaders in the areas of Direct and Interactive Marketing. Taylor Institute programs and initiatives are designed to be integrated with the College of Business Administration Marketing curriculum. This integration helps provide experiential learning opportunities to supplement the theoretical, classroom knowledge gained by students, which truly makes the Taylor Institute a location “where theory meets practice.” The Taylor Institute for Direct Marketing at The University of Akron was founded in 2005 by Gary and Karen Taylor, Founders of InfoCision Management Corporation (www.infocision.com). For more information, please visit The Taylor Institute website – thetaylorinstitute.org.
Established as a professional college of The University of Akron in 1953, the College of Business Administration (CBA) prepares students to become competent and responsible business professionals and leaders. Everything we do supports this goal.
Twelve undergraduate majors and flexible graduate programs are designed with input from corporate professionals, so our degrees are relevant for the businesses of today and tomorrow. Our expert faculty are focused on classroom instruction. Individualized support for students on their business-school journeys help them succeed. And they do succeed. We have:
- 435 alumni with executive officer titles like CEO or President
- 6-month job placement rate for Spring 2012 graduates of 87 percent. The national average across all majors is 47 percent.
- 25,000 alumni (17,000 live right here in Northeast Ohio).